The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Edinburgh you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Scotland
SEO services in Edinburgh
Edinburgh has two search markets on top of each other: the residents of Morningside, Leith and Portobello who search for a dentist, a solicitor or a plumber, and the visitors who search from the Royal Mile in August for somewhere to eat tonight. The profile decides the second; the pages decide the first.
We build for both, with a profile that wins the map, pages for the services and areas you serve, and the reviews that make a visitor or a resident choose you. You see the bookings and calls in your own accounts.
Who is searching in Edinburgh
Finance and professional services, the universities, government, the festivals and a year-round visitor trade, with distinct neighbourhoods that search separately. Restaurants, hotels, solicitors, accountants, dentists, clinics and the trades make up most of the demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Edinburgh
- [service] near me
- best [service] in Edinburgh
- [service] [neighbourhood]
What we do for Edinburgh businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in the UK.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Edinburgh
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Edinburgh
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of the UK
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Edinburgh businesses
Does the festival season change what works in Edinburgh?
For hospitality it changes everything for a month: searches are made on the day by people who have just arrived, so the profile, the photographs, the hours and the reviews decide them. For everything else, the pages and the map work all year.
Are Scottish directories and citations different?
Some are, and the legal and property directories in particular differ from the rest of the UK. We build the citations that apply in Scotland and leave the ones that do not.
How do you work with an Edinburgh business?
Remotely, by video call in your hours, in accounts you own, with a monthly report from your own Search Console.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.