New Zealand is a small market with a long tail. A trade or a clinic competing in Auckland is up against a handful of serious sites rather than a hundred, and outside the main centres the search results are often decided by whoever has kept their Google Business Profile current. That is an unusually cheap position to take if somebody actually does the work.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We work remotely with businesses anywhere that sells in English, in your own business hours for calls and email. The published results on this site come from clients in other markets, and the method behind them does not change with the country: fix what is broken, write the pages people are searching for, earn links from sites that are relevant, and report what changed.
What is different about search in New Zealand
The map pack decides most local searches
For anything with local intent, the three map results sit above the first website. Winning there is Google Business Profile work: categories, services, hours, weekly posts and answered reviews. It is separate from ranking the website and it is usually faster.
Two islands, not one catchment
A business serving Auckland and Christchurch needs a page for each, not one page listing both. A single page mentioning several cities ranks properly for none of them.
English, spelled the local way
Pages are written in New Zealand English. That sounds cosmetic and is not: a page reading "optimize your tire center" tells a reader immediately that nobody here is local to them.
Searches in New Zealand run on google.co.nz, which returns a different
result set to google.com. Work is checked against the one your customers actually use.
What the work covers
Local SEO.Map pack, Google Business Profile, citations and location pages, so somebody searching nearby calls you rather than the next name on the list.
Technical SEO.Crawl errors, speed, indexing, structured data and safe migrations, so the pages that win you work can be found and are not slow enough to lose the visit.
On-page SEO.Titles, headings, internal links and page copy written around what a buyer is actually trying to do, not around a keyword.
Content writing.Service pages and articles researched from the search results and edited for accuracy. Written to be quoted by an AI assistant as well as read by a person.
Link building.Links earned from relevant sites through outreach and guest content. No networks, no bought placements.
SEO audits.A full read of your site with every issue ordered by what it is costing you in lost enquiries.
White-label SEO.The same work delivered under your agency’s name, with reports you can forward as your own.
Web design and development.WordPress, Shopify, Webflow and custom builds, fast on a phone and launched with the SEO already set up.
There is no package to pick from. What the site needs is decided on a call and written
down before any work starts. The
SEO services page
explains what a month covers.
Cities in New Zealand with their own page
Each one is written for the way that city searches and for the industries that
search there most.
These are the sectors where the pattern is clearest: a fixed catchment, a list of
services people search for by name, and competitors who have not written a page for
any of them.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
+139,355% clicks against the previous period of the same length.
12,285clicks
Backcountry Physical Therapy
Physical therapy · 6 Jul 2023 to 31 May 2024
Impressions
601,822
CTR
2.0%
Avg. position
19.3
+2,059% clicks against the previous period of the same length.
7,630clicks
Your Place Physical Therapy
Physical therapy · 1 Sep 2023 to 31 May 2024
Impressions
284,589
CTR
2.7%
Avg. position
15.66
+1,184% clicks against the previous period of the same length.
6,816clicks
Peak Endurance
Performance and physical therapy · 1 Sep 2023 to 31 May 2024
Impressions
482,378
CTR
1.4%
Avg. position
16.16
+1,174% clicks against the previous period of the same length.
Questions about SEO in New Zealand
Do you have New Zealand clients?
The results published on this site come from clients in other markets, and each one is read from that client’s own Search Console report. The work is the same either way and it is done remotely.
Can you work in New Zealand hours?
Yes. Calls and email are handled in your working hours. The monthly report does not depend on a meeting, so nothing waits on a time zone.
How long before a New Zealand business sees anything?
Technical fixes and page rewrites usually show in Search Console within four to eight weeks. Competitive terms in the main centres take three to six months. Google Business Profile work often moves fastest because fewer competitors maintain theirs.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
Can we use cookies from Google Analytics, Microsoft Clarity and RB2B to see how people use
this site and which businesses visit it? Clarity’s recordings hide anything you type. What this site records