Who will edit the site
One owner, a marketing team, or forty editors with approvals: each points to a different platform.
Websites on Wix, Squarespace, HubSpot and Drupal
The right platform is the one your team will actually keep up to date. A café that edits its own menu, a B2B company whose sales team lives in HubSpot, and a university department with forty editors and approval rules need different tools. Putting all of them on WordPress because it is what the agency knows is how sites end up abandoned.
96 to 99 out of 100 for mobile speed
PageSpeed Insights on the home pages of the 7 sites we link as our work, 14 Oct 2026.
We design and build on the platform that fits, including Wix, Squarespace, HubSpot CMS and Drupal, and we say on the first call when the platform you are on is the problem. Whichever it is, the site goes out with the same checks: a page map, speed on a phone, accessibility, and the SEO settings filled in.
Choosing between them
What it has to connect to
A CRM, a booking system, a shop or a membership database often decides the platform before design does.
How far beyond the template you need to go
Wix and Squarespace are quick inside their structure and slower outside it. HubSpot and Drupal take longer to build and bend further.
What it costs to run for three years
Plan fees, apps, developer time and the next upgrade, set against what the site has to do.
Platform by platform
Wix and Wix Studio
A small business that wants to edit everything itself and never think about hosting. Wix Studio gives designers more control and suits agencies building for their own clients.
Every app adds weight, and sites built from a template keep whatever the template shipped with. We start from a clean layout, keep apps few, and set the SEO settings page by page, which Wix allows and most sites leave alone.
For a Wix site that already exists, see Wix SEO services.
Squarespace
A studio, a portfolio, a restaurant or a small shop that wants a polished site and is happy inside a template’s structure.
Design freedom stops where the template’s sections stop. We pick the template for its structure rather than its photographs, write the titles and descriptions page by page, and keep custom code to a minimum so a platform update does not break it.
HubSpot CMS
A B2B company that already runs sales and marketing in HubSpot and wants the site, its forms and its landing pages in the same place, with each enquiry attached to a contact record.
The theme and its modules decide how much your marketing team can change without a developer. We build a theme with modules your team assembles pages from, and connect every form to the right lists and workflows.
The search side of a HubSpot site is covered on HubSpot SEO services.
Drupal
Large sites with many editors, approval workflows, several languages or complex content types: universities, public bodies, membership organisations and publishers.
Drupal does almost anything and needs a developer for most of it, and a major version upgrade is a project of its own. We build on the current version, keep custom modules to what contributed ones cannot do, and write down how the site fits together so the next developer can work on it.
What we do on these platforms
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New sites
Designed from a page map and built on the platform that fits how your team works.
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Redesigns on the same platform
A new design without a platform move, which is faster and keeps the risk low.
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Moves between platforms
Wix or Squarespace to WordPress or Webflow, Drupal to a lighter CMS, or the other way when a site has outgrown its builder.
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Fixes and development
Custom code, integrations, slow pages and accessibility faults on a site you want to keep.
How the SEO and the build work together
Every one of these platforms can produce a site that is fast and easy to find, and every one ships with defaults that do not. What changes from one to the next is where the settings live, not what they need to say.
On every site we build, each page has its own title, description and H1, images carry alt text written for the picture, the sitemap lists the pages that should be found and nothing else, and old URLs are redirected when anything moves.
Built in from the start
- A platform recommendation in writing, with the reasons and the running costs to expect
- SEO settings filled in page by page, wherever the platform keeps them
- Apps, plugins and modules kept to the ones the site needs
- Forms connected to the CRM, inbox or workflow they belong in
- Redirects from every old URL when a site moves between platforms
- Editor access set up for each person who will update the site
On top of the speed, accessibility, SEO, hosting handover and training that come with every build.
Examples
We have no site on these platforms to link as an example yet. The sites we have built are on the web design services page, including WordPress sites rebuilt on a different stack.
Usually considered alongside
How a build runs, from brief to launch
Six stages on every site, whichever platform it is built on. The scope and the quote are agreed in writing after the first call, before any design starts.
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01
The brief, on a call
What the site has to do, who it is for and what exists today. If there is a site already, we read its Search Console first, because the pages earning impressions decide what the new one must keep.
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02
A page map before any design
Every page listed with the search it answers and the action it asks for. On a redesign, every old URL is written beside its new home. You sign the map off before design starts.
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03
Design on real content
Pages designed with your actual words and pictures, at phone width first. You review in the browser, on a staging address search engines are told to ignore.
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04
Build, with the SEO written in
Titles, descriptions, headings, schema and internal links are written as each page is built, so nothing is added at the end by somebody who never saw the page map.
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05
Checks before launch
Speed measured on a phone, every page at 320px wide and at 200 percent text, keyboard and screen reader checks, forms sent and received, redirects tested against the new build.
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06
Launch, handover and training
The switch, then Search Console read daily for two weeks. The domain, hosting and logins stay in your name, with a written note of how the site is built and a recorded session on editing it.
What every build includes
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Speed
Measured in PageSpeed Insights on a phone before launch. Images sized for the slots they fill, fonts that do not block the page, no script a page does not use.
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Accessibility
Colour contrast, keyboard use, visible focus, alt text written for each picture, 44px tap targets on phones, and every page readable at 200 percent text.
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SEO foundations
One title, description and H1 per page, schema, a sitemap that matches the site, clean URLs, redirects from every old address, and Search Console set up in your name.
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Hosting handover
The domain, the hosting and every login in your name. We set the site up on your host, recommend one, or host it for you; either way you can move it.
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Training
A recorded call showing whoever edits the site how to change a page, add a post and swap a picture, and a short written guide to keep beside it.
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Two weeks after launch
Search Console, forms and errors checked daily for the first fortnight, and anything the launch broke fixed straight away.
Questions about these platforms
Which platform should we choose?
The one your team will keep up to date, that does what the site needs without a fight, and whose running costs make sense over a few years. We usually recommend it on the first call, and if the honest answer is the platform you already have, that is the answer.
Are Wix and Squarespace bad for SEO?
No. Both can produce sites that are found, and both give you the settings that matter. The difference from WordPress or Drupal is how far you can go beyond the defaults, which matters for a large site and rarely for a small one.
Can you move us off one of these platforms?
Yes, in either direction. Content is moved, every old URL is redirected to its closest new page, and the redirects are tested before the switch. Wix and Squarespace export less than other platforms, so some content is rebuilt by hand, and we tell you how much before quoting.
Do you work with Joomla or other platforms?
Case by case. We look at the site before quoting and say plainly whether we are the right people for it, or whether moving to a different platform would cost you less over the next few years.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.