SEO for psychiatrists and mental health clinics
Somebody looking for a psychiatrist is usually searching at a bad moment, on a phone, and they will decide from the first screen. They are not searching for your credentials. They are searching for the condition, whether you take their insurance, and whether you can see them soon.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
That makes this an unusual market for SEO, because the ordinary advice is wrong here. Long pages about your philosophy do not convert. A page per condition that says what treatment looks like, what the first appointment involves, what it costs and how soon you can be seen will out-perform a far more established practice.
Searches we build for, with the place name your customers use:
- psychiatrist near me
- adhd assessment [city]
- psychiatrist that takes [insurer]
- online psychiatrist [state]
What stops psychiatrists getting enquiries
Three problems we find on nearly every psychiatrist website we audit, and what we do about each.
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Conditions not named
People search ADHD, anxiety, bipolar, depression, medication management. A page listing Psychiatry as a service matches none of those words. A page per condition matches all of them.
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Insurance unanswered
Whether you take their cover is frequently the deciding question and it goes unanswered on most practice sites. Answering it plainly filters out the calls you cannot help and wins the ones you can.
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Availability hidden
A practice with a six-week wait that says so loses fewer people than one that says nothing, because the person who cannot wait leaves quickly and the one who can books with confidence.
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No page per clinician
Patients search a named clinician after a referral. Each needs a page with their specialism, and the profile needs to list them.
What you get each month
- A condition page each month: ADHD, anxiety, depression, bipolar, medication management
- Insurance and referral questions answered plainly, in their own section
- A page for each clinician with their specialism and availability
- Google Business Profile: conditions as services, hours, reviews replied to where the platform allows it
- Technical work on booking, click-to-call and mobile speed, which is where these visits arrive
- Monthly Search Console report by condition
How pricing works
What sets the size of the month is how many conditions you want pages for and how many clinicians need their own. A solo practice is a smaller month than a group with six clinicians and telehealth across several states. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions psychiatrists ask us
Is it appropriate to do SEO for mental health?
The work is making accurate information findable by somebody looking for help. Nothing written here exaggerates outcomes or promises results, and we will not write it if asked.
Can we mention success rates?
Only what you can support from your own records or published guidance. Invented figures are refused on every site we work on and this is the last place they belong.
We do telehealth across several states. Does that change it?
Yes, and it usually helps. Each state you are licensed in can have a page, and those searches are far less contested than the in-person ones.
How is privacy handled?
No patient information appears anywhere. Reviews are handled within the platform rules for healthcare, which are stricter than for other trades.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.