SEO for accountants

Accounting clients arrive in seasons. Tax returns in the months before the deadline, new business set-ups all year, and the occasional owner who has just fired their last accountant. Every one of those searches on Google first, and most of them add a city name.

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An accountant at a tidy desk going through paperwork with a small business owner seated opposite, a laptop open between them and a shelf of box files behind

6,816 clicks

Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.

The firms that win those searches have a page for each service and a page for each kind of client they serve. Everyone else has a Services page with nine bullet points and a phone number.

Searches we build for, with the place name your customers use:

accountant [city]
tax accountant near me
bookkeeping services [city]
accountant for small business [city]

What stops accountants getting enquiries

Three problems we find on nearly every accountant website we audit, and what we do about each.

Services listed, never explained

A bullet that says Tax Planning cannot rank for tax planning. A page that explains who it is for, what it costs and what happens in the first meeting can.
No niche pages

Firms that specialize in trades, medical practices or e-commerce sellers rarely say so on a page of its own. Those are the searches with the least competition and the best clients.
Directory listings that disagree

Old office addresses on professional-body directories and Yelp confuse Google about where the firm is. The map pack punishes that.

What you get each month

One service or niche page each month: tax returns, bookkeeping, BAS or VAT, business structuring, a client type
Google Business Profile kept current, with posts around deadlines
Citations on accounting directories and local listings, all matching one address
Technical fixes: secure client-portal links, speed, schema for the firm and its partners
Two to four links a month from local business sites and industry publications
Monthly Search Console report showing the searches the firm now appears for

Where we do this

The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where accountants search for this most.

How we work

The first quarter is mostly fixes and the profile, which is a smaller month. It grows when the service page program starts. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.

See all eight client results

52,993clicks

Up and Running Physical Therapy

Physical therapy · 1 Mar 2023 to 14 Mar 2024

Impressions
2,238,155

CTR
2.4%

Avg. position
13.49

+139,355% clicks against the previous period of the same length.
12,285clicks

Backcountry Physical Therapy

Physical therapy · 6 Jul 2023 to 31 May 2024

Impressions
601,822

CTR
2.0%

Avg. position
19.3

+2,059% clicks against the previous period of the same length.

Questions accountants ask us

Do you understand accounting terms?

We write from your answers and from the searches, and every page goes to a partner for review before it goes live. Terms and thresholds are checked against the current tax office guidance for your country.

Our firm is in a small town. Is SEO worth it?

Usually yes, and it is cheaper. Small-town searches have fewer competitors, so a firm with clean pages and an active profile can hold the map pack without a large month.

Can you write for our specializations?

Yes. Niche pages (accountants for dentists, for construction companies, for online sellers) are usually the fastest-ranking pages we build for firms.

How is success measured?

Search Console clicks for the searches we agreed at the start, plus enquiries from the site, which we track with a form and a call-tracking number if you want one.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.