By text, the day the job is done
Short enough to read without opening it.
Hello (first name), thank you for choosing (business name). If you have a minute, we would be grateful for an honest review on Google: your review link
Free tool
Google review link generator
The fewer taps between a happy customer and the review box, the more reviews you get. Paste your Place ID and this makes the link that opens your review form directly, and a QR code you can print for the counter, the invoice or the side of the van. The code encodes the link itself, so it never expires and nothing tracks it.
Getting the reviews to arrive every month is part of our Google Business Profile optimisation.
The link
Paste a Place ID and the link appears here. This needs scripting on.
Open it in a new tab and check it lands on your review box before you print anything
The QR code
The code appears here once the Place ID is in.
What was checked
Why the direct link gets more reviews
Most businesses ask for a review by saying "find us on Google". The customer then has to search, pick the right listing, scroll to the reviews and find the button, and every one of those steps loses a few of them. The direct link opens the review box in one tap, signed in or not, on a phone or a laptop. Reviews are the largest single lever on the map pack, which is where a local business gets its calls, so the difference between asking and asking well shows up as enquiries rather than as a number on a dashboard.
The QR code is the same link for the places a link cannot go: the counter, the invoice, the receipt, the van. It encodes the address itself rather than a redirect through somebody's server, so it cannot expire, cannot be switched off and cannot report who scanned it. The SVG prints sharp at any size; the PNG is for the places that want a picture file.
Ask every customer the same way and never trade anything for a review. Google removes reviews it judges bought or gated and suspends the profiles that gathered them, and a suspended profile is a business that has vanished from the map. If that has already happened, the suspended profile guide is the way back.
Google review request templates, to send with the link
The link does nothing until somebody is asked. These are the words we would send: short, sent to every customer, and asking for an honest review. Once you have made your link above, it appears in each one, ready to copy.
By email, a day or two later
For the customer you have an address for and no mobile number.
Subject: How did we do? Hello (first name), Thank you for choosing (business name). We ask every customer for a review, because it is how the next person decides who to call. This link opens the review form directly: your review link Please say what you found. If something was not right, reply to this email and I will put it right. (your name)
On the invoice, the receipt or a card at the counter
Beside the QR code, which is the same link for the places a link cannot go.
How did we do? Scan the code to leave a review on Google. We read every one.
Four things are left out of all three on purpose. Nobody is asked for five stars or for a good review. Nothing is offered in return. No words are suggested. And nobody is left off the list because they might be unhappy, which is the part businesses find hardest and the part the policy is plainest about.
What Google’s own policy says
Read on 30 September 2026 and quoted as written.
"Offering incentives, like free or discounted goods or services, in exchange for customers to post reviews, change reviews, or remove negative reviews is considered fake & misleading content and is strictly prohibited."
Google Business Profile Help, Tips to get more reviews
Among the things that are not allowed: "Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers." And: "When soliciting reviews, merchants should not require or pressure users to leave ratings or write reviews while on the premises, nor should they request that specific content be included."
Google Maps, policy on user contributed content, under fake and misleading content
The same policy says what is allowed, which is asking for a review of a genuine experience "without offering incentives to do so or attempting to influence the rating or the contents of the review." That sentence is the whole brief for the three templates above.
When you reach for it, with an example
You reach for the link the day you decide reviews will be asked for after every job, which is usually the day you notice a competitor with three times your reviews and worse work. The link goes into the text or email you already send when the job is done; the code goes on the thing the customer already holds, the invoice or the receipt.
Say you run a plumbing firm that finishes about thirty jobs a month. Paste the Place ID, print the code on the invoice and put the link at the end of the job-done message. If one customer in five leaves a review, that is six a month, and a year of that is more reviews than most local competitors have gathered in their whole history, every one asked for the same way. Change the thirty to your own number and the arithmetic is yours.
The rest of the profile
Reviews are one of the things that decide the Google map pack; the categories, the service area and the posts are the others, and the Business Profile service covers all of them. The local SEO checklist is the do-it-yourself version.
Questions about review links
Where do I find my Place ID?
Google publishes a Place ID Finder on its Maps Platform documentation site. Type the business name as it appears on Google Maps, pick the right listing, and the ID is shown under the pin. It usually starts with ChIJ. You do not need an account or a key to use the finder.
Is this the same as the link in my Business Profile?
It lands in the same place. The Business Profile dashboard offers a short "get more reviews" link that goes to your review form; this page builds the long form of the same thing from the Place ID, which works whether or not you can open the dashboard. Google now makes a QR code there as well, on a computer and not on a phone according to its help page; the code made here works from any device and downloads as a file for print.
Does the QR code expire?
No. It encodes the link itself, not a redirect through anyone’s server, so it keeps working as long as the listing exists. That is also why nothing here can track scans: there is nothing in between.
Can I ask customers for reviews?
Yes, as long as you ask everyone the same way and never offer anything for the review or filter out the unhappy ones first. Google removes reviews it judges to have been bought or gated, and it can suspend the profile that gathered them. A card at the counter or a line on the invoice, given to every customer, is the honest version.
Is anything I type here sent anywhere?
No. Everything happens in your browser. There is no form submission, no analytics event and no network request of any kind, which you can confirm in your browser’s network tab. The test link opens Google only when you click it.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.