SEO for doctors and clinics

A patient chooses a practice the way they choose everything else now: they search, they look at the map, they read the reviews, and they book the one that made it easy. The practice that is not there is not considered, however good it is.

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A doctor in a white coat greeting a patient at the door of a bright consulting room, a nurse at a desk behind

6,816 clicks

Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.

Healthcare SEO is being there for every treatment and every condition you handle, in every neighbourhood you draw patients from, with a profile that is current and pages that answer what patients ask before they book. The pages below take it one specialty at a time.

Searches we build for, with the place name your customers use:

doctor near me
[specialty] [city]
[treatment] clinic [neighbourhood]
private [specialty] [city]

Services in this cluster

Who this is for

Businesses with one address, a service area and a phone that should ring more. The three problems below are on almost every site we audit in this group; fixing them is where the first three months go.

One page for the whole practice

A practice that treats twenty conditions has one Services page, so it ranks for none of them. Each treatment and condition patients search for needs its own page, written for a patient and checked by a clinician.
A profile nobody owns

The Business Profile was verified by somebody who left, the hours are wrong and the categories stop at one. The map pack is decided mostly by that profile.
Reviews left to chance

Patients leave reviews when asked at the right moment and almost never otherwise. A practice that asks gets the recent reviews Google weighs; one that does not falls behind a smaller competitor that does.

How we bring these businesses work

A treatment or condition page written or rewritten each month, highest-value first, reviewed by a clinician before it goes live
Google Business Profile for each location and each practitioner: categories, services, hours, photos, questions answered
Review requests built into the checkout or discharge moment, and every review replied to within the rules of your regulator
Citations on the medical and local directories, matched to the exact practice name and address
Technical fixes: booking links, speed, practice and practitioner markup, accessibility
A monthly Search Console report of the treatment searches you now appear for, and the bookings behind them

Want to do it yourself first?

We have written the whole method out, for doctors and clinics specifically, in the order it pays to do it. It is free, it is not a lead magnet, and there is nothing to fill in to read it. Most businesses get real movement from the first half of it on their own.

Local SEO for doctors

Where we do this

The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where doctors and clinics search for this most.

How pricing works

What sets the size of the month is the number of locations, practitioners and treatments. A single-site practice with a handful of treatments is a smaller month than a group with several clinics. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.

See all eight client results

52,993clicks

Up and Running Physical Therapy

Physical therapy · 1 Mar 2023 to 14 Mar 2024

Impressions
2,238,155

CTR
2.4%

Avg. position
13.49

+139,355% clicks against the previous period of the same length.
12,285clicks

Backcountry Physical Therapy

Physical therapy · 6 Jul 2023 to 31 May 2024

Impressions
601,822

CTR
2.0%

Avg. position
19.3

+2,059% clicks against the previous period of the same length.

Questions doctors and clinics ask us

How long until a practice ranks in the map pack?

Profile and citation work shows within four to eight weeks. Treatment pages against established practices take three to six months, and our published client results show the pace over periods from three months to a year.

Do you write medical content?

We draft treatment and condition pages from the searches and from your own answers, and every page is reviewed by a clinician at the practice before it is published. Nothing goes live without that sign-off.

Does each practitioner need a page?

Yes. Patients search for practitioners by name and by specialty, and a page per practitioner with their own profile is one of the strongest local signals a practice has.

Do you handle the advertising rules for healthcare?

We work within the rules of your regulator on claims, testimonials and before-and-after images, and we tell you when a page needs a clinician to make the call.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.