The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Hamilton you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Ontario
SEO services in Hamilton, Ontario
Hamilton is two cities in search: the lower city and the Mountain above the escarpment, and people rarely look for a plumber or a dentist on the other side of it. Stoney Creek, Ancaster, Dundas, Waterdown and Binbrook each search as their own place, and Burlington and Grimsby pull from the edges. One profile on James Street does not reach most of them.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We build the profile and the pages for the parts of the city you serve, the service pages that win the city-wide searches, and the reviews that make somebody choose you. New families moving in from Toronto search for every service from scratch, and that is where a well-kept profile wins. The results show up in your own Search Console.
Who is searching in Hamilton
Steel and manufacturing, a very large hospital network, McMaster University and Mohawk College, and a growing share of people who moved from Toronto for housing. Dentists, clinics, physiotherapists, law firms, HVAC and plumbing contractors, roofers and real estate agents make up most of the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Hamilton
- [service] near me
- best [service] in Hamilton
- [service] [neighbourhood]
What we do for Hamilton businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Canada.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Hamilton
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Hamilton
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of Canada
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Hamilton businesses
Do the Mountain and the lower city need separate work?
Usually, yes. People search on their side of the escarpment, and Google's map follows them. A page and a service area for each part of the city you serve, and for Stoney Creek or Ancaster if you go there, is what shows.
Will people confuse us with Hamilton in New Zealand or Bermuda?
Google sorts that out by where the searcher is. What matters is that your pages and profile say Hamilton, Ontario plainly and name the neighbourhoods, so there is no doubt which one you are.
How do you work with a Hamilton business?
By video call in your hours, Eastern Time, in accounts you own, with a monthly report from your own Search Console.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.