Start from the question list
We collect 20 to 40 questions your buyers ask, from your sales calls, your inbox, search suggestions and the assistants themselves. Each one gets matched to a page that should answer it, or marked as a gap.
Answer engine optimization services
Answer engine optimization (AEO) is the work of making a page easy to quote. A person asks a question, and Google, ChatGPT or another assistant builds a short answer from pages it can read. AEO shapes your pages so that the passage it picks is yours, correct, and has your business name beside it.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
Written by Hamza Rivera. Last reviewed
Hamza works in SEO and GEO/AEO. He writes the Passieon guides and checklists and does the SEO work for the businesses Passieon serves.
- Top Rated on Upwork
- 100% Job Success
- 3,900+ hours billed
We do this for businesses that sell services. It starts with the questions your buyers ask, then rewrites or adds the pages that should answer them, then checks the result by asking the same questions again. It sits next to our generative engine optimization work, which covers crawler access and third-party sources. AEO is the page-level half.
Related reading: generative engine optimization services, our wider AI SEO services and a guide to choosing a ChatGPT ads or GEO agency.
Check where you stand today with the AI visibility checker, free and run in your browser.
How the work is done
Answer first, detail underneath
Each page opens with a direct answer of about 40 to 60 words that names the business, the service and the place. The detail follows below. The same block works as a snippet, as a spoken answer and as a passage an assistant can quote.
Headings that match how people ask
Where a heading is a question, the paragraph under it answers that question and nothing else. Short, self-contained paragraphs survive being lifted out of the page.
Tables and lists where they fit
Comparisons go in a table, steps go in a numbered list, and a summary box sits at the top of long guides. These are easier for a reader to scan and for a machine to parse.
Structured data that matches the page
FAQ, Service, Article and breadcrumb markup are added only where the page shows the same content. Google says structured data should match what visitors see, and we treat that as a hard rule.
Facts a reader can check
Numbers get a source and a date. Claims we cannot back get removed. Pages that state their sources are safer for an assistant to quote and better for a human to trust.
What Google says
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Google says its AI features use the same foundational Search practices as ordinary results. It lists clear, helpful content, being indexed and eligible for a snippet, and structured data that matches the visible text.
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Google documents FAQ and other structured data types, and says markup must reflect content that is visible on the page.
Our reading: nothing here guarantees that a page is quoted. A clear answer on a crawlable page gives it a fair chance, and a table of before and after checks shows whether it worked.
How the work runs
- 1
Question list
We build the list with you and match each question to a page or a gap.
- 2
Audit the pages
We read each matched page the way an assistant would, as plain text, and note where the answer is buried or missing.
- 3
Rewrite and add
Pages get an answer-first opening, clear headings and sources. Gaps get new pages.
- 4
Add matching markup
Structured data goes on only where the page shows the same content, then we validate it.
- 5
Re-ask and report
The same questions, every month, with what moved and which edit we think caused it.
What you get
- A buyer question list matched to your existing pages, with the gaps marked
- Answer-first rewrites for your service and location pages
- New guides for the questions you have no page for, written to a fixed standard
- FAQ, Service, Article and breadcrumb markup that matches the visible text
- A summary box, comparison tables and clear headings on long pages
- A monthly check: the same questions re-asked, with changes logged against the pages we edited
Who this fits and who it does not
A good fit
- You have service pages that explain a lot but never answer the question in the first lines
- Your buyers ask the same ten questions again and again and your site only half answers them
- You want pages that work for people first and get quoted as a side effect
Not a good fit
- You want a guaranteed featured snippet or a fixed spot in an AI answer
- You want pages stuffed with question headings and thin answers
- You are not able to change the pages on your site
Do it yourself first, if you would rather
A plain explanation of how the three terms differ and where they overlap.
Usually done alongside
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · Mar 1, 2023 to Mar 14, 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · Jul 6, 2023 to May 31, 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · Sep 1, 2023 to May 31, 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · Sep 1, 2023 to May 31, 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
How the engagement works
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
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01
A call, before anything is quoted
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
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02
A written scope and quote
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
-
03
Month to month from there
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
True of every engagement
- Search Console and Analytics set up in your name, so the data is yours
- No lock-in: month to month, cancel with 30 days’ notice
- One person you can email, in your working hours
- Every change listed in the monthly report
Questions about answer engine optimization (aeo)
What is answer engine optimization?
Answer engine optimization (AEO) is shaping your pages so search engines and AI assistants can lift a clear answer from them. The page opens with a direct answer, uses headings that match real questions, and backs the answer with sources.
How is AEO different from SEO?
AEO is a part of SEO with a narrower aim. SEO covers rankings, links, technical health and content. AEO focuses on the form of the answer on the page. Good AEO work also helps ordinary rankings because readers like short, clear answers.
Is AEO the same as GEO?
The two overlap heavily. We use AEO for the page-level work of answer-first writing and markup, and GEO for the wider program that includes crawler access and third-party sources. Our generative engine optimization page covers the second.
Do FAQ sections help?
They help when the questions are real and the answers are useful. A list of invented questions with thin answers does not help anyone. We write FAQs from questions buyers actually ask.
Can you guarantee a featured snippet or an AI mention?
No. Neither Google nor OpenAI promises inclusion, and answers change with phrasing and with the day. We report how often you appear for a fixed set of questions.
How long does it take to see a change?
Edits to existing pages can be re-crawled within days to a few weeks. We re-ask your question list monthly, so you see movement as it happens and not a promise up front.
Free 10-minute video audit of your site
Send your address and what you want from the site. Hamza records a short video of what he sees and what he would fix first, and you get it by email.
Prefer to talk it through?
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply by email.