Generative engine optimization (GEO) and answer engine optimization (AEO) are two names for the same job: getting your business named, quoted or linked when someone asks an AI assistant a question you should be the answer to. We do that work for businesses that sell services, from the pages themselves to the third-party sites the assistants lean on.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
Written by Hamza Rivera. Last reviewed
Hamza works in SEO and GEO/AEO. He writes the Passieon guides and checklists and does the SEO work for the businesses Passieon serves.
There is no separate switch for any of this. The assistants read ordinary web pages, so the work is ordinary and concrete: pages that answer one question clearly, facts that agree everywhere, crawler access set correctly, and a presence on the sources the answers cite. We measure it by asking a fixed set of buyer questions each month and counting where you appear.
Related reading: our wider AI SEO services, ChatGPT ads management and who Google AI Overviews cite for SEO help.
Check where you stand today with the AI visibility checker, free and run in your browser.
OpenAI documents separate crawlers for ChatGPT search, training and ads checks. If the search crawler is blocked, a page cannot be shown in ChatGPT search results. We read your robots.txt and server logs before writing a word, and fix access if it is wrong.
Each important question gets a page or a section that opens with the answer, names the business next to the fact, and backs it up underneath. Long preamble gets cut. This helps the reader as much as the assistant.
Services, areas, hours and names must match across your site, Google Business Profile and the directories. A mismatch makes you look uncertain, and an uncertain source gets left out.
We run your buyer questions through the assistants, record which sites they cite, and plan honest outreach to the ones that matter in your market. We do not buy mentions, and we do not plant fake reviews.
A fixed list of questions, run the same way every month, shows whether you appear, how you are described, and who appears instead. Referrals from the assistants show up in your own analytics as well.
Google says there are no extra requirements for appearing in its AI features beyond normal Search eligibility. So the same pages serve ChatGPT, Google AI Overviews and AI Mode. We keep one set of pages rather than building a second site for the assistants.
OpenAI lists OAI-SearchBot as the crawler that decides whether a site appears in ChatGPT search, separate from GPTBot, which relates to training.
Google says no special optimization or markup is required to appear in its AI features beyond being indexed and eligible to show a snippet.
Our reading: nothing from either company promises a mention. The work raises your odds and gives you a way to see them move.
We write 20 to 40 questions your buyers actually ask and run them through the assistants, recording the answers and the sources.
Crawler access, schema, profile and listing mismatches come first because they block everything after.
Pages get an answer-first structure. Gaps get new pages. Each change is logged so the report can tie it to a movement.
Outreach to the review sites, directories and communities the answers cite, with real content and real reasons to include you.
The same questions, every month. You see what changed and what did not.
Crawlers, eligibility and the checks we run, written out. If you can do it yourself, this is the way.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
In practice, very little. Both describe optimizing so that AI systems and answer features name or quote you. GEO is usually used for generative assistants like ChatGPT, and AEO for answer features in general. We run one program that covers both.
Make sure the OpenAI search crawler can reach your site, publish pages that answer buyers' questions in one clear block, keep your business facts identical everywhere, and earn presence on the sources the assistant cites. There is no form to fill in and no way to pay for a place in the answer.
No. Answers vary by phrasing, by day and by person, and neither OpenAI nor Google promises inclusion. We report how often you appear across a fixed question set so you can judge the work.
It shares the foundation. The emphasis shifts toward one clean answer per question, verifiable facts and third-party sources. Work done here also helps ordinary rankings.
No. It is optional, and the pages themselves matter far more. We publish one on this site as an example.
They do different jobs. Ads are labeled and sit below the answer, and OpenAI says they do not change the answer. A mention inside the answer comes from the work on this page. Many businesses use both, and we run ads as a separate service.
Three ways: the monthly re-run of your fixed buyer questions, referrals from the assistants in your analytics, and your Search Console totals.
Send your address and what you want from the site. Hamza records a short video of what he sees and what he would fix first, and you get it by email.
Prefer to talk it through?
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply by email.
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