Guide
Perplexity shopping for merchants
Perplexity has a merchant program and shopping product cards. Its public guidance leaves some integration details open, so start with what your store can verify.
By Hamza Rivera, updated
Short answer: Perplexity offers a Merchant Program with a sign-up page. Its public material does not establish a universal feed route for every store. Passieon can check your product information and record what Perplexity shows today.
What Perplexity offers merchants
Perplexity publishes a Merchant Program page with a sign-up option. Its shopping experience includes product cards and can send shoppers to merchant sites or support selected checkout experiences. The public program page describes product information sharing, but it does not publish a universal feed specification for every store.
What a store can check
The public merchant page does not establish that every store has a self-service dashboard or can request a product feed. We review the store’s public product pages and the current Perplexity merchant application before recommending any submission.
What an audit can measure
A dated set of buyer questions can show whether Perplexity currently mentions a store or its products, what sources it cites and how product details compare with the store. The answers are a sample. We also check whether product names, specifications, images and policies are clear and consistent on the store.
What remains outside an agency’s control
Perplexity decides which products to show and which merchants it accepts into its program. A more complete catalog can help a platform understand a product, but it does not create a placement guarantee. We report what we can verify and revisit program guidance when the merchant is ready to apply.
Where this guidance comes from
Platform programs can change. These are the official pages checked on November 8, 2026.
Passieon is an independent agency. We can check your store and fix the gaps we find. See the AI shopping audit.
Questions about this shopping route
Is there a Perplexity Merchant Program?
Yes. Perplexity has an official merchant page with a sign-up option. Acceptance and product display are decided by Perplexity.
Can any store upload a feed to Perplexity?
The public merchant page does not give a universal self-service feed specification. We check the current program requirements for each merchant before advising an application.
Does Shopify automatically guarantee Perplexity placement?
No. Perplexity has described Shopify as a product data source, but it chooses what to show for each shopping question.