A growing share of your customers no longer start at a search box. They ask ChatGPT which company to call, ask Google AI Mode whether the treatment is worth it, and get back a short answer with a handful of businesses named in it. Either yours is one of the names or the enquiry goes to whoever is.
AI SEO is the work of becoming one of the names. The assistants build their answers from ordinary web pages, from your Google Business Profile and from the places that already list and review businesses like yours, so the work is concrete: pages an assistant can quote, facts it can verify, and a record that agrees with itself everywhere it is checked. None of it is a trick, and all of it helps your ordinary rankings too.
You can see where you stand today with the AI visibility checker, free and run from your browser.
An AI answer is assembled from passages the assistant can lift and attribute. We write and restructure your pages so each question your buyers ask is answered in one clean, liftable block with your name beside the fact. A page that buries its answer in the third paragraph of a story does not get cited.
Assistants cross-check before they recommend. If your services, locations and hours disagree between your site, your profile and the directories, you read as uncertain and get left out of the answer. We make the record match everywhere it exists.
Many answers lean on third parties: review sites, industry directories, forum threads, the lists people have already made. We read the answers in your market, find which sources they actually cite, and earn you an honest presence on the ones that matter.
Visits from chatgpt.com and the other assistants appear in your own analytics as referrals, and Google counts AI Mode clicks inside your Search Console totals. The monthly report shows what the assistants sent and what it turned into.
How the assistants pick their sources and every check we run, written out in full. Read it before you hire anybody, including us; the gaps you find are the first month of this work.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
The foundations are the same: pages that answer real questions, a site a machine can read, a profile that is maintained. What changes is the emphasis. Assistants reward one clean answer per question, verifiable facts and a presence on the sources they cite, so the work leans there. Nothing in it costs you anything in the ordinary rankings.
No. Google says no such file is needed and no assistant vendor documents reading one. We publish one on this site as a live example for people who are curious, and it is the least important thing we do. The pages themselves are what the assistants read.
No, and be careful with anyone who says yes. The answers vary with the phrasing, the day and the person asking. What the work does is make you quotable, checkable and present where the answers are sourced, so you are named more often. The monthly report shows the movement rather than promising a seat.
Three ways. Referrals from the assistants in your own analytics. Your Search Console totals, which include AI Mode clicks. And a fixed set of buyer questions we put to the assistants when the work starts and re-run every month, so you can see your name appearing where it did not.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
