Most small business websites run on WordPress, and most of them are slower, heavier and less visible than they need to be for reasons that have nothing to do with the content: a theme built for a demo, a plugin stack that grew over five years, image sizes nobody chose, and archive pages the site publishes by default and Google indexes by accident.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
WordPress SEO is the work of making the platform do what it is good at and stopping what it does by default. Done properly it is invisible: the site looks the same to you and your customers, loads in a fraction of the time, and shows up for the searches that bring in work.
When the theme or the page builder is the reason the site cannot be made fast, the answer is sometimes a rebuild rather than more tuning, and we do that too: WordPress web design and development.
Every plugin adds code to every page. We list what each one does, remove what nothing uses, replace what is heavy with what is light, and keep the ones that earn their place. Speed usually improves more here than anywhere else.
WordPress and its SEO plugins generate a title for every page unless somebody writes one. We write them for the pages that earn, in the words people search, and fix the post title that has become a bad H1.
Tag archives, author pages, date archives, attachment pages and paginated copies all get indexed unless they are told not to. Most of them are thin duplicates that compete with the pages you wrote. We keep the ones with a search behind them and take the rest out of the index.
Image sizes set for the slots they fill, caching that works with your host, fonts that load without blocking, and the checks written down so the next theme update does not undo them.
The indexing and crawling sections are where most WordPress faults live, and they are the first two sections of the checklist. Run them before you hire anybody.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
No. The work is in the settings, the plugins, the templates and the words, and the site looks the same to a visitor. If a change would alter the design we say so first and you decide.
Whichever one is already installed and configured properly, in most cases. Switching plugins mid-life costs more than it returns; configuring the one you have is where the gain is. If the site has none, we install one and set it up.
Yes. Builders add weight and sometimes markup problems, and we work within them rather than rebuilding. If the builder is the reason the site cannot be fast, we say so and quote the alternative separately.
We keep the SEO configuration safe through updates and tell you when an update is needed. Ongoing maintenance and security are a separate service, and we can recommend a setup.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
