SEO for physical therapists
People do not search for physical therapy. They search for the thing that hurts. Lower back pain, frozen shoulder, ACL recovery, plantar fasciitis, and then near me. A clinic with a page about the condition, what treatment looks like and how long it usually takes will be found for all of them; a clinic with a page called Our Services will not.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
It is also a market where the map pack does most of the work, because almost every search carries local intent. A profile with the right categories, the conditions listed as services and reviews from this month will out-perform a better-known clinic that set theirs up once.
Searches we build for, with the place name your customers use:
- physical therapy near me
- lower back pain treatment [city]
- sports injury clinic [neighborhood]
- physio for frozen shoulder
What stops physical therapists getting enquiries
Three problems we find on nearly every physical therapist website we audit, and what we do about each.
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Services listed instead of conditions explained
Manual therapy and dry needling are what you do. Back pain and a torn rotator cuff are what people search. A page per condition, naming the treatment inside it, is what connects the two.
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No therapist pages
Patients search a therapist by name after a referral or a recommendation. Each therapist needs a page, and the clinic profile needs to list them.
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Insurance and referral questions unanswered
Whether you take their cover and whether they need a referral are the two things that decide the call. Most clinic sites answer neither, and the patient rings the one that does.
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A profile without the conditions
Google Business Profile services can name the conditions you treat, not just Physical Therapy. Almost no clinic fills that in, and it is one of the cheapest map pack gains available.
What you get each month
- A condition page each month: back pain, shoulder, knee, post-surgical, sports injury
- A page for each therapist, with their specialism
- Insurance, referral and first-appointment questions answered plainly
- Google Business Profile: conditions as services, hours, weekly posts, reviews replied to
- Area pages where the catchment genuinely reaches
- Monthly Search Console report by condition
How pricing works
What sets the size of the month is how many conditions you want pages for and whether you have one location or several. The profile work in the first quarter is a smaller month than the condition page programme that follows it. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions physical therapists ask us
Should we write about conditions or treatments?
Conditions, and name the treatments inside them. Patients search the problem, not the technique, and a page organised the other way round matches nothing they type.
Can we mention outcomes?
Only what you can support. Typical recovery ranges from published guidance are fine and useful; invented success rates are not, and we will not write them.
Does the map pack matter more than the website?
For most of these searches, yes, and it usually moves faster. Both get worked on and the profile comes first.
We are a cash-pay clinic. Is that different?
The pages are the same and the questions are different. What it costs, why it is not billed through insurance and what that buys need answering on the page rather than on the phone.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.