The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Melbourne you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Victoria
SEO services in Melbourne
Melbourne is too big to rank in as one place. A physio in Brunswick, a plumber in Box Hill and an accountant in South Yarra each compete inside their own few suburbs, and the firms winning those searches are the ones whose profile and pages name the suburbs and answer the question. The city-wide terms belong to agencies and directories with years of links.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We build for the part you can win: a profile set up for your real service area, a page for each suburb cluster you serve, service pages written for the searches that bring work, and the reviews that tip a close call. The calls and enquiries show up in your own Search Console and your own records.
Who is searching in Melbourne
Finance, health, the universities, construction and a large hospitality trade, spread over more than thirty council areas that each search on their own. The searches that turn into work are for clinics, physiotherapists, dentists, accountants, law firms, trades, cafes and restaurants.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Melbourne
- [service] near me
- best [service] in Melbourne
- [service] [neighbourhood]
What we do for Melbourne businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Australia.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Melbourne
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Melbourne
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of Australia
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Melbourne businesses
Can a small Melbourne business win work against the big firms?
For the whole city, rarely. For the suburbs it serves, yes. Most Melbourne searches for a trade or a clinic are answered from the map for that suburb, and a maintained profile with a page about the area wins there long before the city-wide term moves.
How many suburb pages does a Melbourne business need?
One for each area you genuinely serve and can say something specific about. Ten thin pages that swap the suburb name do more harm than three that each answer a local question.
Do you need to be in Melbourne to do this?
No. The profile, the pages and the reviews are all worked on online, in accounts you own, and we meet on video calls in Melbourne hours. You get a monthly report from your own Search Console and enquiry records.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.