The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Newcastle you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
New South Wales
SEO services in Newcastle
Newcastle searches as a region. Lake Macquarie, Maitland, Cessnock and Port Stephens each have their own map, and a firm based in the city often earns more from the suburbs and towns around it than from the centre. The trades and the clinics are the busiest searches, and most of them are decided in the map.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
For a Hunter business that means a profile and pages for the towns you cover, service pages for the region-wide searches, and the reviews and local listings that decide the map. The results land in your own Search Console.
Who is searching in Newcastle
The port, mining and energy in the Hunter Valley, a large hospital and the university, defence, and the wine country inland. The busiest searches are for electricians, plumbers, builders, mechanics, dentists, physiotherapists, accountants and law firms.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Newcastle
- [service] near me
- best [service] in Newcastle
- [service] [neighbourhood]
What we do for Newcastle businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Australia.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Newcastle
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Newcastle
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of Australia
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Newcastle businesses
Does Lake Macquarie need separate work?
Yes. It is its own city with its own suburbs, from Charlestown to Morisset, and a profile and a page for each part you serve is what shows there.
Do mining and energy firms search like other businesses?
No. Contractors chasing site work are found by procurement teams through capability pages, case studies and directories, and a homeowner trade is found in the map. We build for whichever your business is.
How do you work with a Newcastle business?
By video call in your hours, in accounts you own, with a monthly report from your own Search Console.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.