SEO for landscapers
Landscaping searches are seasonal and slow. Somebody looks at their garden in March, searches for ideas, then for companies, then for one company three times before they call. The firm whose work they keep seeing is the one they book.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
Landscaping SEO is being present at every one of those searches: the design and inspiration searches early on, the service searches in your area, and the profile with the photographs that decide the call.
Searches we build for, with the place name your customers use:
- landscapers near me
- landscaping company [town]
- patio installation [city]
- garden design [neighbourhood]
What stops landscapers getting enquiries
Three problems we find on nearly every landscaper website we audit, and what we do about each.
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Photographs that never reach Google
Landscapers have the best proof in any trade and most of it sits on Instagram. Real before-and-after photographs on the site and the profile, named and captioned, are what the search results reward.
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Seasonal traffic with no page to land on
Ideas searches in spring land on nothing because the site only has service pages. A few guide pages that answer what people ask before they hire catch the season early.
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One page for every service
Design, hard landscaping, lawn care and maintenance are different searches with different values. Each needs its own page and its own photographs.
What you get each month
- A service or guide page written or rewritten each month, timed to the season ahead
- Google Business Profile: services listed, project photographs added as they finish, every review replied to
- Review requests at handover, worded to draw out the project and the town
- Citations on the trade and local directories, identical everywhere
- Technical fixes: images compressed so the site stays fast, tappable number, service and area markup
- A monthly Search Console report of the project searches you appear for, and the enquiries behind them
Where we do this
The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where landscapers search for this most.
How pricing works
What sets the size of the month is the range of services and the area. Maintenance in one town is a small month; design and build across a region is a larger one. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions landscapers ask us
When should landscaping SEO start?
Before the season, because the pages need time to rank. Work that starts in autumn is in place for the spring searches; work that starts in April competes for a season that is already half booked.
Do we need a page for every town?
For every town you genuinely serve, written about that town, yes. Listing towns in a footer does nothing.
How much do photographs matter?
More than in almost any other trade. Real project photographs, named and captioned, on the site and the profile, are what wins both the ranking and the call.
Can you work with our existing website?
On any platform. If it cannot be edited or is too slow because of the images, the free audit says so.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.