UK private healthcare search is shaped by something no other market has: the NHS is the default, so almost every private search starts from a decision to go private and carries a question about why, how soon and what it costs. A clinic that answers the first two wins the enquiry.
The verifiability bar is also different in a useful way. GMC and GDC numbers are public, CQC registration is public, and specialist registers are public. A practice that puts those details on a practitioner page is handing Google exactly the kind of corroboration this category is judged on, and almost no private clinic does it.
The competition, as everywhere in health, is the directories: Doctify, Top Doctors, the insurer lists. They cannot say how soon you can be seen, which insurers you are recognised by, or what happens at the first appointment. You can.
Full name, qualifications, registration number where it is public, years in practice, conditions treated, languages. This is the page a directory cannot beat, because it is guessing at half of what you can simply state, and it is where the referral searches land.
Which plans you accept, by name, and whether you are taking new patients. Two of the most searched qualifiers in medical local search, answered by almost no practice site and by no directory correctly.
What the condition is, when it needs a doctor, what an appointment involves. Written for a worried reader, reviewed by a named clinician, and dated. Unsigned medical content starts at a disadvantage it rarely recovers from.
Dermatologist, Paediatrician, Family Practice Physician and the rest are separate Google categories appearing in separate map results. A practice filed under the generic Doctor competes with every clinic in the city for everything.
Every review replied to, none of them confirming that the reviewer is a patient and none of them touching anything clinical. One careless reply in this category is a regulatory problem, not a marketing one.
Medical listings are duplicated more than any other category, across insurer directories, hospital affiliations and review sites. Every inconsistency suppresses you, and most practices have listings they have never seen.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
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Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
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What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
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The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
Google applies a higher bar to subjects where poor information can cause harm. In practice that means named, qualified authors, verifiable organisation details and dated reviews of clinical content matter far more here. It also means the competition is national directories rather than local practices.
On their ground, rarely. On yours, routinely: which insurers you take, how soon a patient can be seen, who they will actually see, and what you treat. The directories cannot answer any of those correctly and they never will.
They should review and be named on anything clinical, which is usually an hour rather than a day. Drafting can be done for them. An unsigned medical page is held to a standard it cannot meet.
Not if it is done properly, and the risk is almost entirely in review replies. Nothing we publish confirms that anybody is a patient or refers to any care, and every reply goes to you before it is posted.
Yes, and mostly in the profile work. Each location needs its own verified profile pointing at its own page, with its own reviews, because reviews attach to a listing and cannot be pooled at head office.
You do not out-rank them on their own terms cheaply. You take the map pack, which they cannot enter, and you write pages specific enough that a directory listing is not a substitute for them.
Yes, and it matters more than it sounds. A page reading "optimize your tire center" tells a UK reader immediately that nobody involved is local to them.
A free written read of the site within two working days, then a call, then a written quote. Nothing starts before you have that in writing.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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