The profile and the map
Categories, services, hours, photographs and the service area set to the parts of York you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
North Yorkshire, England
SEO services in York
York is a city where the visitor searches outnumber the resident ones for much of the year, and both happen inside the same small map. A restaurant or a hotel wins on the profile, the photographs and the reviews; a dentist, a solicitor or a plumber wins on the pages and the map for the neighbourhoods and the villages around the city.
We build for the kind of search your business gets, with a profile that wins the map, pages for the services and places you serve, and the reviews that make somebody choose you. You see the bookings and the calls in your own accounts.
Who is searching in York
A large year-round visitor trade, two universities, rail and public sector employers, and a ring of villages and market towns. Hospitality, hotels, dentists, clinics, solicitors and the trades serving the villages make up the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] York
- [service] near me
- best [service] in York
- [service] [neighbourhood]
What we do for York businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in the UK.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in York
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from York
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of the UK
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from York businesses
Is York SEO mostly about visitors?
For hospitality, yes: searches are made on the day, so the profile, photographs, hours and reviews decide them. For everything else the resident searches are won by pages and the map, and they run all year.
We serve villages outside York. Does that need separate work?
Yes. Each village or town you serve is its own search and needs its own page and its own place in the profile's service area.
How do we work together?
A scoping call, then monthly work in accounts you own, video calls in your hours, and a report from your own Search Console.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.