The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Cambridge you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Cambridgeshire, England
SEO services in Cambridge
Cambridge searches differently from most cities. A large share of the people searching are researchers, founders and professionals who read a page before they call, compare two or three firms, and choose the one that answered their question plainly. A thin page loses here even when it ranks.
We write the pages that answer, build the profile for the map, and set up the reviews and citations that decide the close calls between the city and its villages. The measure is the enquiries in your own accounts.
Who is searching in Cambridge
The university, the science and technology parks, life sciences companies and a large visitor trade, with a ring of villages that search separately from the city. Startups, clinics, dentists, solicitors, accountants and the trades that serve the villages make up most of the demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Cambridge
- [service] near me
- best [service] in Cambridge
- [service] [neighbourhood]
What we do for Cambridge businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in the UK.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Cambridge
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Cambridge
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of the UK
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Cambridge businesses
Is Cambridge SEO different for a startup than for a local practice?
Yes. A startup competes on service and product pages for searches made anywhere; a practice competes in the map for searches made nearby. We run both, and the pages below explain each.
We are in a village outside Cambridge. Will a Cambridge page help?
Only partly. Google treats the villages as their own places, so a profile and a page for the village win there, and a Cambridge page wins in the city. Most practices need both.
How do you work with us?
By video call in your hours, in accounts you own, with a monthly report from your own Search Console. Nothing is hidden behind a dashboard of ours.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.