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Passieon

White label local SEO

The local half of SEO, delivered under your agency’s name. Profiles, reviews, citations and location pages, reported in your template, with your client never dealing with anybody but you.

Local SEO is the work agencies most often sell and least often have somebody to do, because it is unglamorous and it never stops. Profiles drift. Hours change and nobody updates them. A stranger suggests an edit and Google accepts it. Reviews arrive and go unanswered for three weeks. None of that is hard; all of it needs somebody whose job it is.

It is also the work where the shortcuts are most tempting and most dangerous, because a keyword-stuffed business name does move a listing for a while, and then the listing goes. When that happens under your brand it is your client who leaves.

What gets delivered under your name

Google Business Profile, done properly

Categories, services, hours, the address or service area decision, photographs, and the settings the setup wizard never asks about. This is where most of the movement in local search comes from and it is the part agencies most often have nobody to do.

Review process, not review requests

A repeatable way for the client to ask at the right moment, replies drafted for every review inside whatever rules their trade has, and a watch on reviews being filtered out.

Citation audit and correction

One canonical name, address and phone, then every listing that disagrees with it found and fixed. Not a bulk package on dead directories; the aggregators and trade directories that actually feed local search.

Location and service pages

Written per location and per service rather than one template with the town name swapped, which is the pattern that produced the problem you are usually being asked to fix.

The technical work underneath

LocalBusiness markup that matches the profile, a tappable phone number, a crawlable store locator if there is more than one branch, and the speed work that decides whether a mobile visitor waits.

A monthly report in your template

Drawn from the client’s own Search Console and Business Profile rather than from a dashboard of ours. Your logo, your wording, your account manager’s name on it.

How the arrangement works

  1. 1

    Your client never deals with us

    No calls, no emails, no name on anything. Questions come to you and answers go back to you, usually the same working day.

  2. 2

    The profile stays in your client’s account

    We take manager access, not ownership. If the relationship ends, nothing has to be handed back because nothing changed hands, and your client is never locked to a supplier they have not heard of.

  3. 3

    Nothing gets published without your sign-off

    Pages, replies, profile edits. It is your brand on the work, so you see it before the client does.

  4. 4

    We will not do the things that get profiles suspended

    No keyword-stuffed business names, no fake addresses, no incentivised or bought reviews, no bulk citations. Those buy a month and cost a client, and they cost you the client rather than us.

The method, in the open

There is nothing proprietary here and it is published rather than hinted at. If you want to see exactly what your clients would be getting, or hand it to somebody in-house instead, the whole thing is written out.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.

See all eight client results

  • 52,993clicks
    Up and Running Physical Therapy
    Physical therapy · 1 Mar 2023 to 14 Mar 2024
    Impressions
    2,238,155
    CTR
    2.4%
    Avg. position
    13.49

    +139,355% clicks against the previous period of the same length.

  • 12,285clicks
    Backcountry Physical Therapy
    Physical therapy · 6 Jul 2023 to 31 May 2024
    Impressions
    601,822
    CTR
    2.0%
    Avg. position
    19.3

    +2,059% clicks against the previous period of the same length.

  • 7,630clicks
    Your Place Physical Therapy
    Physical therapy · 1 Sep 2023 to 31 May 2024
    Impressions
    284,589
    CTR
    2.7%
    Avg. position
    15.66

    +1,184% clicks against the previous period of the same length.

  • 6,816clicks
    Peak Endurance
    Performance and physical therapy · 1 Sep 2023 to 31 May 2024
    Impressions
    482,378
    CTR
    1.4%
    Avg. position
    16.16

    +1,174% clicks against the previous period of the same length.

How an agency engagement works

There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.

  1. 01

    A call, before anything is quoted

    Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.

  2. 02

    A written scope and quote

    What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.

  3. 03

    Month to month from there

    The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.

True of every engagement

  • Search Console and Analytics set up in your name, so the data is yours
  • No lock-in: month to month, cancel with 30 days’ notice
  • One person you can email, in your working hours
  • Every change listed in the monthly report

Book a call with us

Questions agencies ask

What is white label local SEO?

Local SEO carried out by one company and delivered under another company’s brand. The agency owns the client relationship, the reporting and the invoice; the supplier does the profile work, the reviews, the citations and the pages, and never appears anywhere the client can see.

Will our client ever know you exist?

No. We do not contact your client, our name is on nothing, and reports arrive in your template for you to send. If your client asks a question, it comes through you and the answer goes back the same way.

Who owns the Google Business Profile?

Your client, always. We take manager access rather than ownership, which means nothing has to be transferred back if the relationship ends and no supplier ever holds a client’s listing hostage.

Can you work on clients in other countries?

Yes. Local search behaves differently by market, which is why each market we work in has its own page explaining what is actually different about it rather than one paragraph with the country name swapped.

How many clients can you take from one agency?

It depends on the shape of them rather than the count. We would rather say no to the eleventh than deliver ten badly, and we will tell you where that line is on the call rather than after you have sold the work.

What if a client has a penalty or a suspended profile?

Say so on the call. Reinstatement is a different job from optimisation, it has a different likelihood of working, and quoting it as ordinary local SEO would be dishonest to you and to your client.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.

Message us

Message us

Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.