South African buyers search by suburb, not by city. Metro areas are large and fragmented, so a single page covering Johannesburg competes with pages written specifically about Sandton, Randburg and Midrand, and loses to all of them.
Connection speed and data cost shape what works here in a way they do not elsewhere. A page heavy with sliders and video is a page a lot of buyers will not wait for, and cutting page weight is one of the few pieces of SEO work that shows up in enquiries almost immediately.
Categories decide which searches you are eligible for at all, and most profiles have one when they could have five. Services, attributes, opening hours and the question-and-answer section are all ranking inputs and all sit empty on most profiles. This is the first thing we work through and it is the part that moves fastest.
One page listing twelve towns in a footer ranks for none of them. A page per area you genuinely send somebody to, written about that area, ranks for each. The test is whether you would take the job: pages for places you cannot serve cost more than they earn and they read as false to a buyer.
Your name, address and phone number have to match everywhere they appear. They usually do not, because a business moves, changes a number, or gets listed by somebody else with the old details. Cleaning that up is unglamorous and it is one of the few things that reliably moves a stubborn map ranking.
Volume, recency and whether you reply all feed the ranking, and all three are within your control. We set up the asking so it happens without anybody remembering, and the replies get written.
Buyers search by suburb. One city page does not cover them, and the businesses that rank are the ones that wrote a page for each area they genuinely serve rather than listing thirty in a footer.
Mobile data is expensive and connections vary. Cutting page weight is one of the few pieces of SEO work that shows up in enquiries almost immediately.
Categories, services, hours and photographs on a Google Business Profile decide the map pack, and most competitors set theirs up once and never touched it again.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
Profile work often shows within four to eight weeks because so few competitors maintain theirs. Area pages take three to six months. Citation clean-up shows up slowly and mostly by removing a ceiling rather than by lifting you.
No, and it is the commonest way this goes wrong. A page for a place you would not actually travel to is a page that earns nothing and makes the rest of the site look padded. Pages follow where you genuinely send someone.
Usually, and the first step is finding out why, which is often a category or an address problem rather than anything you did. It is handled case by case and we will tell you honestly if it looks unlikely.
Yes. Each location needs its own profile and its own page, and the failure mode is one page and one profile trying to cover all of them.
Only results that can be verified from a client’s own Search Console report are published anywhere on this site, and the ones shown come from other markets. Nothing is estimated or illustrative.
Quoting is handled on the call. No prices are published on this site because the right scope depends on the market and on how much the site needs fixing first.
Usually the profile, because it moves fastest and costs least. The site work runs alongside it.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
