The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Wellington you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
New Zealand
SEO company in Wellington
Wellington is a compact capital that searches by valley and by hill: the central city, the Hutt Valley, Porirua and the Kapiti Coast each have their own map, and a firm that ranks on Lambton Quay is invisible in Lower Hutt. Government, film and technology keep a well-paid, careful population searching before it books.
We build the profile and the pages for the places you serve, the service pages that win the region-wide searches, and the reviews and citations that decide the map. The proof is in your own Search Console.
Who is searching in Wellington
Central government and the consultancies that serve it, film and digital, universities, a strong hospitality scene and the suburbs and valleys around the harbour. Law firms, accountants, startups, dentists, clinics, physiotherapists, restaurants and the trades make up the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Wellington
- [service] near me
- best [service] in Wellington
- [service] [neighbourhood]
What we do for Wellington businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in New Zealand.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Wellington
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Wellington
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of New Zealand
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Wellington businesses
Do the Hutt Valley and Porirua need separate work?
If you serve them, yes. Lower Hutt, Upper Hutt and Porirua are their own searches with their own maps, and a central Wellington page does not rank there on its own.
How is New Zealand local search different?
The directories and the health and legal listings differ from other countries, and the searches use New Zealand terms. We build the citations that apply here and write in the words Wellington uses.
How do you work with a Wellington business?
By video call in your hours, in accounts you own, with a monthly report from your own Search Console.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.