The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Detroit you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Michigan
SEO services in Detroit
Detroit's search market is really the suburbs and the city together: Royal Oak, Troy, Dearborn, Southfield and the Grosse Pointes each have their own map, and most of the household spending sits outside the city limits. A downtown profile alone reaches the lunchtime crowd and little else.
We build the profile and the pages for the places you serve, the service pages that win the metro-wide searches, and the reviews and citations that decide the map. Everything is measured in your own Search Console.
Who is searching in Detroit
The automotive industry and its suppliers, engineering, healthcare, a large legal and financial sector and a reviving downtown, surrounded by a wide ring of suburbs. Auto repair shops, HVAC and plumbing contractors, roofers, dentists, clinics, law firms and restaurants make up the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Detroit
- [service] near me
- best [service] in Detroit
- [service] [neighbourhood]
What we do for Detroit businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in the United States.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Detroit
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Detroit
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of the United States
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Detroit businesses
Should a Detroit business target the suburbs separately?
Yes. Each suburb is its own search with its own map, and a profile and a page for each one you serve is what wins there. A single Detroit page does not rank in Troy.
How quickly does the Detroit map move?
Profile and citation work shows within four to eight weeks, and the trades move fastest because most competitors never maintain their profiles. Service pages take three to six months.
How do you work with a Detroit business?
By video call in your hours, in accounts you own, with a monthly report from your own Search Console.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.