United Kingdom
UK homeowners search "landscape gardeners [town]", "garden design [town]", "patio installers near me", "artificial grass [town]" and "driveway companies [town]", mostly between February and June, planning a summer garden. The landscaper whose pages show that work in that town, with their own photographs, gets the site visit.
Checkatrade, MyBuilder and Rated People hold the organic results for "landscapers [town]" and charge for the lead. They cannot enter the map pack, and they cannot show a homeowner what your porcelain patio in a Victorian terrace garden three streets away looks like.
Accreditations that mean something, BALI membership, the Marshalls Register for paving, TrustMark, appear on the page and in the profile, written exactly as the schemes list them.
The shapes landscapers are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Patios, driveways, decking, artificial grass, garden design, fencing, planting. Each is a search with its own questions about materials, drainage and time, and the pages are built in winter so they rank for the spring planning searches.
A landscaper’s proof is in the garden. Before and after photographs of your own jobs, with the town named, beat stock images and rank in image search where homeowners look for what an Indian sandstone patio looks like in a garden like theirs.
The directories hold the organic slots, so the plan does not fight them there. The map pack, the profile’s reviews and the job-plus-town pages are where a local landscaper wins.
The industry page, SEO for landscapers, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep it, and add the enquiries that come to you alone. A homeowner who finds you on the map or your own page is not comparing you with five others on a directory that charges for the lead.
The ones you genuinely work in, each written about the gardens there. A page for a town you would not travel to is a doorway page and earns nothing.
Now, whatever the month. Pages built in autumn and winter are ranking when the spring searches arrive, which is when most gardens are decided.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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