Canada
Canadian patients search the treatment and the city: "laser hair removal [city]", "microneedling near me", "lip filler [city]", "med spa near me", and then the questions that decide it: who performs the injection, what the recovery is, and what a consultation involves. The clinic whose pages answer those gets the consultation.
The chains and the directories hold the city terms. The treatment plus neighbourhood, the practitioner pages and the map pack are where an independent clinic wins, and the practitioner page matters more here than in any other trade, because patients want to know who holds the needle.
Injectables are prescription products in Canada, and the advertising rules on prescription products, together with the provincial colleges’ rules for physicians and nurses, limit what a page may say and how. Every page is written inside them and goes to you first.
The shapes med spas are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Patients search the practitioner and the credential: nurse injector, physician, dermatologist. A page per practitioner with the registration, the training and the treatments they perform answers the question that decides the booking.
Prescription products cannot be advertised to the public the way a facial can, and the colleges restrict testimonials and before-and-after claims in several provinces. The pages describe the treatment, the consultation and the recovery, and they go to you before publication.
The city-wide terms are held by the chains. Laser hair removal in a neighbourhood, microneedling near a transit stop, the map pack and the reviews are where an independent clinic wins.
The industry page, SEO for med spas and aesthetic clinics, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Inside the rules for prescription products, which limit what can be said to the public and how. The pages are written around the treatment and the consultation, and they go to you before publication.
For the treatments that bring the patients you want, yes: laser, injectables, skin treatments, body contouring. One services page ranks for none of them.
Profile changes show within weeks. Treatment and practitioner pages take a season. Watch the consultation bookings rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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