Canada
A Canadian home services company sells four seasons: furnaces in January, sump pumps and eavestroughs in April, air conditioning in July, snow and rodents in November. The searches are made by the trade and the month, "furnace repair [city]", "eavestrough cleaning [city]", "handyman near me", and a company that sells several trades needs a page for each of them and each of their seasons.
HomeStars holds the review searches and the map pack holds the local ones, per trade. A profile that lists every trade you do, with the category set to the primary one, and pages that stand alone for each trade are what put a multi-trade company on the map for each search.
Licences are per trade and customers check them: the TSSA for gas, the ESA for electrical in Ontario, the plumbing certification, and the equivalents by province. Each appears on the page for its trade.
The shapes home services businesses are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Plumbing, HVAC, electrical, handyman, eavestroughs, snow. Each is a different search made in a different month, and each page carries its own licence, its own questions and its own booking route. One services page ranks for none of them.
The Business Profile lists every service you sell, with the primary category set to the trade that earns most, so the map pack shows you for each search. The HomeStars profile matches it so the two help rather than hurt.
Winter pages are built in summer and summer pages in winter. A company that sells furnaces and air conditioning is ranking for each when its season arrives, because the pages were there before the searches were.
The industry page, SEO for home services businesses, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for home services guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
One site, with a real page per trade. A homeowner searching for a plumber does not want to read about your roofing, and Google ranks pages, not companies.
What they include and how they work, yes; the fee is for the desk. A plan page answers the searcher who wants a company for the year rather than a call for the day.
Profile changes show within weeks. Trade pages take a season each, which is why each is built before its season.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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