Plan for January in October
The pages that catch the New Year surge are ranking by December because they were built in the autumn. A class page published on 2 January is a page for next year.
Canada
SEO for gyms in Canada
Canadian gym searches peak in the first week of January and again in September, and the rest of the year they are made by people who have moved, changed jobs or given up on the chain. "Gym near me", "gym [city]", "personal trainer [city]", "crossfit [city]", "climbing gym": the chains hold the city terms; the independent gym wins on the class, the coach and the neighbourhood.
GoodLife, Planet Fitness and LA Fitness rank for "gym [city]" wherever they have a club, and the class apps rank for the classes. What they cannot do is show a searcher what your gym is like at six in the morning in February, who coaches, and why members stay.
Reviews and photographs decide the visit, and the visit decides the membership. Nothing here needs a claim about results, and nothing quotes a membership fee.
The searches in Canada
The shapes gyms are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
- gym near me
- personal trainer [city]
- crossfit [city]
- boxing gym [neighbourhood]
What is different in Canada
A page per class and per coach
Strength, spin, boxing, climbing, the beginner session. Each is a search, and each page carries the timetable, the coach and how to book. Coaches get their own pages because people search a coach by name after a recommendation.
Past the chains
The chains hold the organic city terms with their scale. The map pack, the classes, the coaches and the reviews are where an independent gym wins, and the searches are made by people choosing between the two.
What a month of work covers for gyms in Canada
- The timetable as real text rather than an image, with a page per class type
- Pages for the styles you actually offer: personal training, strength, classes, open gym
- Joining questions answered: what it costs, contract or not, and whether there is a trial
- Google Business Profile: hours, photographs each week, reviews replied to
- Area pages for the neighbourhoods you genuinely draw from
- Monthly Search Console report by class and by area
The industry page, SEO for gyms and fitness studios, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
The search landscape in Canada
Seasonality decides the calendar
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
Province first, city second
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
French is a separate job
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Cities in Canada with their own page
Each is written for the way that city searches and for the trades that search there most.
Working with us from Canada
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions gyms in Canada ask us
Can we compete with GoodLife on price?
No, and the pages do not try. They compete on the class, the coaching, the community and the visit, which is what somebody choosing an independent gym over a chain is looking for.
Do we need a page for every class?
For the classes you want full, yes. Each is a separate search with its own timetable and its own coach, and one classes page ranks for none of them.
How long until it works?
Profile changes show within weeks. Class and coach pages take a season, which is why the autumn is when they are built.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.