United Kingdom
A UK homeowner planning an extension or a loft conversion searches for months before they ring anyone: "extension builders [town]", "loft conversion [town]", "builders near me reviews", "do I need planning permission for an extension". The builder whose pages answer those questions, with photographs of their own work in that town, is the one who gets the site visit.
The directories hold the organic results for "builders [town]": Checkatrade, MyBuilder, Rated People, and the FMB’s own member search. They cannot enter the map pack and they cannot show a homeowner what your extensions look like on the street next to theirs.
Commercial contractors search differently: procurement teams look for accreditations, Constructionline and CHAS, and for the sector the contractor works in. A page per sector and per accreditation is how a contractor gets on a tender list from search.
The shapes contractors are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Homeowners search whether they need permission and what building regulations require long before they search for a builder. Answering those plainly, with the council’s process for your area, wins the reader early and honestly.
A builder’s proof is on the street. Before, during and after photographs of your own extensions and lofts, with the town named, beat stock images and rank in image search where homeowners look for what a wraparound extension looks like.
FMB membership, TrustMark, Constructionline and CHAS are checked by homeowners and procurement teams alike. They appear on the page and in the profile, written exactly as the schemes list them, and nothing is claimed that cannot be verified.
The industry page, SEO for contractors, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for contractors guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep both, and add the enquiries that come to you alone. A homeowner who finds you on the map or your own page is not comparing you with five others on a directory that charges for the lead.
Yes, as separate pages with separate searches: the homeowner searches the job, the procurement team searches the accreditation and the sector.
The ones you genuinely work in, each written about the housing there. A page for a town you would not travel to is a doorway page and earns nothing.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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