Australia
Australian dentistry is decided on the map and in the health fund search. A patient with a broken tooth opens Google, sees three practices, checks whether their fund is accepted and books the first one that says yes. The website confirms a decision the profile and the fund question have mostly already made.
The searches are specific: "dentist near me", "emergency dentist [suburb]", "[health fund] preferred provider dentist", "bulk billing dentist" for children under the Child Dental Benefits Schedule, and the treatments by name, with implants and clear aligners carrying the most value. A practice with a page for each gets the booking.
All of it stays inside the AHPRA advertising guidelines, which prohibit testimonials about clinical care and any claim that cannot be substantiated. The work does not need either.
The shapes dentists are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Patients search the fund before the practice: preferred provider status with the large funds, HICAPS claims on the spot, and the gap. A page that says plainly which funds you work with and what happens at the desk answers a search most practice sites leave to the phone.
AHPRA prohibits testimonials in the advertising of regulated health services, which includes reviews quoted on the site. Google reviews on the profile are the patient’s own words in Google’s own place, and the profile is where the review work goes.
Australian patients search the suburb. A practice in Parramatta competing on "dentist Sydney" is fighting hundreds; on "dentist Parramatta" and the suburbs around it, it is fighting a dozen, and the map pack is decided there.
The industry page, SEO for dentists, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for dentists guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Yes, and every page is written inside them: no testimonials on the site, no claims about outcomes, no offers that encourage unnecessary treatment. Everything is checked by you before it goes live.
For the ones that bring the patients you want, yes. Implants, clear aligners, veneers, whitening, children’s dentistry and emergency care each have their own search and their own questions, and one treatments page ranks for none of them.
Profile changes show in weeks, treatment pages in a season. Watch the profile’s calls and booking clicks, and the enquiries in your practice software, rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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