Canada
A Canadian startup usually meets SEO at the point where paid acquisition has doubled in cost and a US competitor is getting sign-ups for free in Toronto. The searches were there all along: the category, the comparison, the job the product does, and the free thing that lets a buyer try before they trust.
The competition is the category leader, the review sites and the US vendors, who rank in Canada without trying. What is open is the qualified search: the category for a Canadian industry, a Canadian size of company, a Canadian regulation, and the comparison against the vendor everybody already uses. Those pages convert, because the buyer’s situation is in the search.
The measure is sign-ups and activations from search, tracked to the landing page in your own analytics, because a founder does not need a report about traffic.
The shapes startups are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Data residency, PIPEDA, CASL, Canadian dollars and Quebec’s language rules are searched as qualifiers by buyers who have been burned before. Pages that answer them, for the categories where it matters, win the buyer who needs the product to work here.
A buyer typing a competitor’s name plus "alternative" has already decided to switch. Those pages are built first, honestly, and they are usually the first sign-ups from search.
Generating a page for every combination of feature and industry is the fastest way to get a young domain ignored. Fifty pages a buyer would thank you for beat five hundred they would not.
The industry page, SEO for startups, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Yes, if the pages target the qualified searches where page one is held by other small sites, which is most of them. The head terms come later, with the links the good pages earn.
Where the searches exist in French and the business serves Quebec, yes, as real pages. Where they do not, an English page that says the product is available in Canada does the job.
Sign-ups from search by landing page, activations, and the searches the site appears for, from your analytics and Search Console. Never a ranking on its own.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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