Canada
Realtor.ca owns the listing search in Canada and no agent will outrank it for a property. The searches an agent can win are different: "realtor [city]", "real estate agent [neighbourhood]", "how much is my house worth [city]", "first time home buyer [province]", and the questions a seller asks before choosing whom to interview. Those are where listings come from.
The valuation search is the one that matters, and it is decided by the agent with a page for it, a working instant-valuation tool on a phone and a profile with recent reviews from sellers. The brokerages hold the city terms; the neighbourhood and the reputation are where an individual agent or team wins.
Provincial regulation (RECO in Ontario, the BCFSA in British Columbia, and the others) sets what an agent can say and how they identify themselves, and Quebec adds French. Everything is written for your province and checked by you.
The shapes real estate agents are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Buyers search realtor.ca. Sellers search the agent, by neighbourhood and by reputation. The site and the profile are built for the seller: the valuation, the marketing plan, the recent sales in the neighbourhood, and reviews from people who sold.
An agent working six neighbourhoods needs six pages, each about that market: the streets, the housing stock, what has been selling, the schools and the transit. A template with the neighbourhood swapped in reads as one to a seller and to Google.
First-time buyer programmes, closing costs, the land transfer tax in your province, what a home inspection covers. Each is a search made months before a buyer picks an agent, and each is a page that earns the first contact.
The industry page, SEO for real estate agents, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
For listings, no, and there is no need to. For the valuation, neighbourhood and reputation searches that decide who gets the listing, yes, because the portal does not compete for them.
Yes, with French pages as real pages where the searches are French, and the terminology and regulation of the province rather than a translation of Ontario’s.
Profile changes show within weeks. Neighbourhood and valuation pages take a season. Watch the valuation requests and the listing appointments rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
