Australia
Australian roofing has a search of its own: "roof restoration", the repainting and resealing of tile and metal roofs, searched year round and worth more than the repair searches in most cities. Around it sit the storm searches, "roof repair [suburb]" after hail or a summer storm, and the replacement searches, "metal roof replacement", "Colorbond roof", searched over months.
hipages, Oneflare and ServiceSeeking hold the organic results for "roofer [suburb]", and after a hail event the insurers’ own panels take the volume. They cannot enter the map pack, and they cannot show a homeowner what a restored terracotta roof in their suburb looks like.
Licensing is state-based, the QBCC in Queensland and NSW Fair Trading among them, and the licence belongs on the page because a homeowner making an insurance claim has to use a licensed contractor.
The shapes roofers are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Roof restoration is a different job from repair and a different search, made by owners of older tile roofs. A page that explains what a restoration involves, the coatings, the timeline and what it does for the value of the house wins a search most roofers leave to the directories.
After hail, the searches spike and the insurers direct the work. A page that explains how an insurance roof claim works, what the assessor looks for and what the homeowner can do first wins the calls that come with the storm.
Before and after photographs of your own roofs, with the suburb named, beat stock images and rank in image search where homeowners look for what a restored roof or a new Colorbond roof looks like on a house like theirs.
The industry page, SEO for roofers, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for roofing companies guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep both, and add the enquiries that come to you alone. A homeowner who finds you on the map or your own page rings one roofer, without a lead fee and without an insurer choosing for them.
It matters for the homeowner and the insurer, which is what matters. It appears on every page and in the profile so a homeowner who checks finds what the page says.
The ones you genuinely work in, each about the roofs there. A page for a suburb you do not serve is a doorway page and earns nothing.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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