Australia
An Australian homeowner searches "landscapers near me", "landscaping [suburb]", "landscape design [city]", "retaining wall builders [suburb]", "turf laying near me", and in the run-up to summer, "pool landscaping" and "outdoor kitchen". hipages, Oneflare and Airtasker hold the suburb terms with a page for every trade in every suburb; the landscaper wins on the job, the design and the photographs.
The directories cannot show a homeowner what your retaining wall on a sloping block in their suburb looks like two summers in, or explain when a structural job needs a licensed contractor in their state, which is what the homeowner reads before asking three companies to quote.
The licence belongs on the page where the state requires one for structural landscaping, and membership of the state landscape association belongs beside it. Nothing here needs an invented review count, and nothing quotes a rate.
The shapes landscapers are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Landscape design, retaining walls, paving, turf, decking, irrigation, pool surrounds. Each is a search with its own questions about drainage, council approval and how long it takes, and each page is written about the job with your own photographs. The suburb pages follow, each about the blocks and soil there.
Australian landscaping searches climb from August and peak before Christmas. The pages that catch them are ranking by September because they were built in the cold months; a page published in November is a page for next spring.
Structural landscaping over the threshold needs a licensed contractor in several states, and homeowners check. Water restrictions and native planting are searches of their own. The map pack and the reviews decide the call, and the hipages profile is kept consistent with the Business Profile.
The industry page, SEO for landscapers, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep it, and add the enquiries that come to you alone. A homeowner who finds you on the map or your own job page asks one landscaper, without a lead fee and without three competitors quoting.
For the suburbs you genuinely serve, yes, each written about the blocks, slopes and soil there. A template with the suburb swapped in earns nothing.
Profile changes show within weeks. Job pages take a season, which is why they are built in winter for spring.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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