Australia
Somebody in Australia looking for help searches "psychologist near me", "counsellor [suburb]", "anxiety psychologist [city]", "couples counselling [suburb]", "telehealth psychologist", and then the questions that decide it: whether a Mental Health Treatment Plan applies, what the gap is after the Medicare rebate, and how long the wait is. Psychology Today and the booking platforms hold the head terms; the practice wins on the issue, the suburb and the answers.
Psychology Today, Headspace and the government services rank for the searches a practice would like, with domains no practice matches. What they cannot do is say which clinician sees adolescents on a Wednesday, whether you are taking new clients this month, and how a referral from a GP works with you, which is what a client reads before making the call.
Everything stays inside the AHPRA advertising guidelines for registered psychologists, and inside the same spirit for counsellors: no testimonials about care, no claims that cannot be substantiated. The work needs neither, and nothing quotes a fee.
The shapes therapists are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Anxiety, depression, trauma, couples, adolescents, ADHD assessment, workplace stress. Each is a search made by somebody with a specific worry, and each page says who sees it, how the first session runs and how to book. Clinician pages exist because people search a name after a GP mentions it.
Clients search whether a Mental Health Treatment Plan covers the sessions, whether you are NDIS registered, and whether telehealth is bulk billed. A page that answers each plainly, with your actual arrangements, answers the search that decides the booking, and a telehealth page reaches clients in towns with no psychologist at all.
Testimonials about clinical care are prohibited for registered practitioners, so the site carries none and the Google reviews stay on the profile in the client’s own words. The profile is filled in with the issues you see, the hours, and a booking link that works from the map.
The industry page, SEO for therapists, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for therapists guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Not on its own terms. On the issue plus suburb searches, the clinician searches, the Medicare and telehealth questions and the map pack, yes, and those are the searches that bring a client to one practice.
No. AHPRA prohibits claims that cannot be substantiated and testimonials about care. The pages describe what you treat, who treats it, and what the first session involves, which is what a client wants to know.
Profile changes show within weeks. Issue pages take a season. Watch the enquiries by issue rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
