United Kingdom
Roofing searches in the UK come in two weathers: the emergency after a storm, when "roof repair near me" is typed from under a bucket, and the planned job, a re-roof, a flat roof, a conservatory roof, searched over weeks. Different pages win each, and most roofing sites have neither.
The directories hold the organic results for "roofers [town]": Checkatrade, MyBuilder, Rated People. They cannot enter the map pack, and they cannot write a page about lead work on Victorian terraces in your town. The map pack and the job pages are where a local roofer wins, and they are what a customer looks at before ringing.
Trust is the whole sale in this trade, because everyone has heard the stories. The accreditations you hold, the photographs of your own work and the reviews from real customers do more than any keyword.
The shapes roofers are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
An emergency page says what you do today, the number that answers, and what the customer can do tonight. A re-roof page explains the survey, the materials, the timeline and the guarantee. One page trying to be both loses both searches.
A roofer’s proof is on the roof. Before and after photographs of your own jobs, with the town named, beat stock images and rank in image search as well, where customers look for what a flat roof in EPDM actually looks like.
TrustMark, CompetentRoofer, NFRC membership and manufacturer approvals are checked by customers and read by Google. They belong on the page and in the profile, written exactly as the schemes list them.
The industry page, SEO for roofers, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for roofing companies guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep it, and add the enquiries that come to you alone. A customer who finds you on the map or your own page is not comparing you with three others on a directory that charges you for the lead.
For every job you want more of, yes: pitched, flat, repairs, chimneys, guttering and fascias, conservatories. Each is a separate search with different questions behind it.
With the process: asking at the right moment, on the profile, and replying to every one. The reviews themselves come from your customers, and nothing is invented.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
