United Kingdom
The biggest dental search in the UK is not for a treatment. It is "NHS dentist near me accepting new patients", and the practices that answer it plainly, yes, no, or a waiting list, win the patients that everyone else’s silence sends elsewhere. The private searches are the second half: implants, Invisalign, whitening, emergency care, hygienist.
The NHS website holds the top of the NHS searches and it links to your practice, so the profile and the practice page it links to have to be right. The private searches are open, and they are worth more: a practice with a page per private treatment, written for the patient, takes them from the corporate chains one treatment at a time.
The GDC’s guidance on advertising and the CQC’s expectations apply to everything on the site, and nothing here needs a claim the guidance would not allow.
The shapes dentists are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
A patient searching for an NHS place and a patient searching for veneers want different pages and different answers. The site says which it offers, how the NHS bands work at your practice, and what private treatment involves, so neither patient arrives at a page written for the other.
The chains hold the city-wide terms with hundreds of pages each. Town and neighbourhood searches, treatment plus town, and the map pack are where an independent practice wins, and they are where its patients actually live.
Google reviews decide which of the three practices on the map gets the call. Replies thank the patient and never discuss treatment, and no review is solicited in a way the GDC would call misleading.
The industry page, SEO for dentists, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for dentists guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
More than for anyone, because the "accepting new patients" search is enormous and most practices never answer it. A clear page, a current NHS website entry and a correct profile fill the list.
That is where most of the work goes: a page per treatment, the questions patients ask before they book, and the profile carrying every service. The private searches are less contested than the chains make them look.
Every page goes to you before it goes live and nothing claims an outcome or a qualification you do not hold. The CQC registration and the GDC numbers appear where patients expect to find them.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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