SEO for dentists

A patient with a cracked tooth searches once, taps the first practice with good reviews and a phone number, and books. If your practice is not in that map pack, that patient is now someone else’s. Dental SEO is the work of putting the practice there for every treatment you offer, in every neighborhood you draw from.

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A dentist in blue scrubs and a mask leaning over a patient reclined in a dental chair, the surgery light angled down and an assistant holding a suction tip

6,816 clicks

Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.

The same work fits an orthodontist, where the treatment searched for by name is braces or Invisalign and the catchment is the same. We have done this for physical therapy and men’s health clinics with the same pattern: one clinic, a fixed catchment, a list of treatments people search for by name. The pages, the profile and the reviews do most of the work.

Searches we build for, with the place name your customers use:

emergency dentist near me
dental implants [neighborhood]
invisalign cost [city]
teeth whitening [neighborhood]

What stops dentists getting enquiries

Three problems we find on nearly every dentist website we audit, and what we do about each.

One page for all treatments

Most dental sites list twelve treatments on one Services page. Google ranks a page for one thing, so the practice ranks for none of them. Each treatment needs its own page written for what patients ask.
A profile nobody maintains

The Google Business Profile has the wrong hours, three photos from opening day and a category of Dentist with no services listed. The map pack is decided mostly by that profile.
Reviews that stopped in 2023

Google weighs recent reviews. A practice with 80 reviews and none this year loses to one with 40 and five last month.

What you get each month

A treatment page written or rewritten each month, starting with the highest-value ones (implants, orthodontics, cosmetic)
Google Business Profile: services, hours, weekly posts, photo uploads, Q&A answered
Review requests set up with the front desk, and every review replied to
Citations on dental directories and local listings, matched to the exact practice name and address
Technical fixes: booking links, speed, schema for the practice and each dentist
Monthly report from Search Console with the treatment searches you now appear for

Want to do it yourself first?

We have written the whole method out, for dentists specifically, in the order it pays to do it. It is free, it is not a lead magnet, and there is nothing to fill in to read it. Most businesses get real movement from the first half of it on their own.

Local SEO for dentists

Where we do this

The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where dentists search for this most.

How we work

What sets the size of the month is how many locations you have and how contested your city centre is. A single practice in a suburb is a smaller month than two practices competing downtown. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.

See all eight client results

52,993clicks

Up and Running Physical Therapy

Physical therapy · 1 Mar 2023 to 14 Mar 2024

Impressions
2,238,155

CTR
2.4%

Avg. position
13.49

+139,355% clicks against the previous period of the same length.
12,285clicks

Backcountry Physical Therapy

Physical therapy · 6 Jul 2023 to 31 May 2024

Impressions
601,822

CTR
2.0%

Avg. position
19.3

+2,059% clicks against the previous period of the same length.

Questions dentists ask us

How long until a dental practice ranks in the map pack?

Profile and citation work shows within four to eight weeks. Treatment pages take three to six months against established competitors. Our published client results show the pace over periods from three months to a year.

Can you work with our existing dental website?

Yes, on any platform. If the site is on a dental template that cannot be edited, we say so in the free audit and quote a rebuild separately.

Do you write the treatment pages?

Yes. Pages are drafted from the searches and from your own answers to a short questionnaire, then sent to the dentist for clinical review before they go live.

Is dental SEO different from country to country?

The searches differ (health fund versus insurance, suburb versus zip code) and the directories differ. The method is the same everywhere, and we adjust the pages to how patients in your country search.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.