Titles and descriptions
Written from the search each page should answer, checked against what the results page shows for that search, and kept inside the length that displays.
For agencies
White label on-page SEO
Page-level SEO work done by our team and handed back under your agency name: what each page says, how it is built and how it links to the rest of the site.
Short answer: White label on-page SEO is the page-by-page part of search work, done by a specialist team for an agency to present as its own. It covers titles, headings, body copy, internal links, structured data and the technical details of each page.
Talk through a client
What the work covers
Headings and copy
One clear heading per page, subheadings that match the questions people ask, and body text that answers them in the first lines.
Internal links
Which pages should point to which, with anchor text that says what the target is, so that the pages that matter are easy to reach.
Structured data
Schema for the business, the service and the questions answered on the page, checked against what the page actually says.
Images and speed on the page
Alt text, file sizes and loading behavior for the elements that slow a page down.
Duplicates and overlaps
Pages that compete for the same search, and what to merge, differentiate or leave alone.
How a job runs
1. Send the page list
The pages in scope and the search each one is meant to answer. If you have no list, a keyword research job comes first.
2. We mark up the changes
Each page gets a change sheet: the current title and heading, the new ones, the copy edits and the links to add.
3. You review the sheet
You approve, edit or reject every row before anything is changed on the client site.
4. The changes go in
We make them through the client's CMS, or hand your developer a sheet they can work from directly.
Where to read more
On-page work sits inside our white label SEO service. It usually follows white label keyword research and an SEO audit. For monthly reporting on the work, read white label SEO reports, and for how programs are structured, white label SEO programs. Local clients are covered in white label local SEO services. You can also use the contact page.
Questions from agencies
Do you edit the client site directly?
Either way. We can work in the CMS with access you arrange, or deliver the change sheet for your own team to apply.
Is the work under my brand?
Yes. Sheets and notes carry your agency name or none.
Will on-page work alone move rankings?
Often it helps, but it depends on the site, the competition and what else is wrong. We report what changed and what moved, and we do not promise positions.
What if the client already has a writer?
We can limit the work to titles, headings, links and schema, and leave the body copy with the writer.
How is this different from an audit?
An audit finds problems across the whole site. On-page work fixes the named pages. Many agencies start with an audit and then hand us the pages to fix.