Good to outsource
Technical audits, keyword research, on-page rewrites, content briefs and monthly reporting. Repeatable work that needs a specialist.
For agencies
SEO outsourcing for agencies
A plain look at when handing SEO to a partner works, what stays with you, and what to check before you pick one.
Short answer: SEO outsourcing for agencies means a specialist team does the audits, content and technical work while the agency keeps the client relationship and the reporting. It works when scope, access and who talks to the client are agreed in writing first.
Talk through a client
What to outsource and what to keep
Better to keep
The client relationship, goals, pricing and the final say on strategy. These are what the client hired you for.
Agree first
Who has access to Search Console and the CMS, how changes are approved and who answers client questions.
Check in a provider
Written scope, named contact, samples of past reports, how they handle a change that hurts rankings.
How an outsourcing arrangement works
1. Pick one client
Start with a single site so you can judge the work before sending more.
2. Write the scope
Deliverables, access, review points and reporting dates go in one document.
3. Work in the open
You see drafts and reports before the client does, and can edit them.
4. Review and adjust
After the first report you decide whether to widen the scope or stop.
Where to read more
Our white-label SEO page lists what we deliver. For the longer version, read the white-label SEO guide, or use the contact page.
Questions from agencies
When does outsourcing SEO make sense?
When you have clients asking for SEO but not enough specialist hours in house, or the work is repeatable enough to hand off.
Will my client see Passieon?
Not unless you want them to. We deliver under your agency name.
Can anyone guarantee rankings?
No. Search results change, so we report progress and do not promise positions.
What access do you need?
Usually read access to Search Console and Analytics, plus CMS access if we publish changes.
What should I look for in a provider?
A written scope, named contact, sample reports, and a clear answer on how they handle a drop in traffic.
Is there a minimum number of clients?
No. Start with one.