Google Business Profile posts: types, how long they last and the rules

By Hamza Rivera, updated November 11, 2026

Short answer: Business Profile posts come in three types: updates, offers and events. Create one under Posts, then Add post, and you can schedule it. Google archives posts older than 6 months unless you set a date range. Its help page does not say posts affect your ranking, so treat them as information for customers.

Posts show up on your Business Profile in Search and Maps. People often ask whether they help rankings. Google's help page describes how posts work and says nothing about ranking, so the claim cannot be supported from it.

If you want posting handled alongside the rest of your profile, see our Google Business Profile optimization.

The three types

Updates share general information. They can have a description, a photo or video and an action button linking to a page where customers can book, order or learn more.
Offers promote a sale or deal. They need a title, dates and times, and they include a View Offer button automatically.
Events need a title plus start and end dates and times. Without times, the event shows as lasting 24 hours on the event dates.

How to create one

Open your Business Profile and select Posts.
Choose Update, Offer or Event.
Add optional elements such as a button.
Enter the details. You can schedule a publish time or set a recurring schedule.
Select Post.

You can edit or delete a published post from the Posts section.

How long a post shows

Google says posts older than 6 months are archived unless you set a date range. A Live post appears on Search and Maps. A Pending post does not yet. A Not approved post breaks a content policy.

Content rules

Keep posts professional, without misspellings, filler or distracting content.
Link only to trusted sites.
Posts with a phone number in the description may be rejected if the number cannot be verified as connected to the business.
If you are in a regulated industry, Google says not to include content about the regulated products.
Include complete details, such as a descriptive title, event times and offer terms.

Should you bother?

Because Google gives no ranking claim, the honest reason to post is that customers can see the information. Hours changes, an event and a seasonal offer are good fits. For the bigger levers, see local SEO for small business.

Where to go from here

If you want a plan for what to post and when, we can help. See our Google Business Profile optimization service. Passieon is an independent agency and is not affiliated with Google.

Sources

Business Profile Help: Create and manage posts on your Business Profile, read November 11, 2026.

Frequently asked questions

What post types are there?

Updates, offers and events, according to Google's help page.

Do posts improve my ranking?

Google's help page does not say so. It describes posts as content shown on your profile in Search and Maps.

How long does a post stay up?

Google says posts older than 6 months are archived unless you set a date range.

Can I schedule posts?

Yes. When you create a post you can schedule a publish time or set a recurring schedule.

Why was my post rejected?

Common causes in Google's guidance include an unverified phone number in the description, policy-breaking content or unsafe links.

Can regulated businesses post?

Google says regulated industries should not include content about the regulated products in posts.

Want this done for your site? See what our Google Business Profile optimization page covers, or read the client results.