Google Business Profile photos: what to upload and the rules
By Hamza Rivera, updated
Short answer: Upload JPG or PNG photos between 10 KB and 5 MB, at least 250 by 250 pixels, with 720 by 720 recommended. Keep them in focus and well lit, without heavy filters, because Google says the image should represent reality. Videos can be up to 30 seconds and 75 MB. The profile must be verified.
Photos give people a look at your business before they visit. Google publishes the technical and quality rules, and they are short.
If you want your profile reviewed, see our Google Business Profile optimization.
Photo requirements
- Format: JPG or PNG.
- File size: between 10 KB and 5 MB.
- Resolution: 720 by 720 pixels is recommended, and 250 by 250 is the minimum.
- Quality: in focus and well lit, with no significant alterations or heavy filters. Google says the image should represent reality.
Video requirements
- Up to 30 seconds long.
- Up to 75 MB.
- 720p resolution or higher.
What is not allowed
Google's page does not list prohibited content. It says media must comply with its content policy and is reviewed against the photo and video policies. Media that violates policy is marked Not approved.
How to add them
On a computer, search for your business name and city on Google, click Photos, then Add photos, and select your files. Google says uploads can take 24 to 48 hours to appear, and that media stays Pending if the profile is not verified.
What to upload
Google does not prescribe subjects, so use judgment: the storefront or the service vehicle, the inside of the place, your team, and finished work. Use your own real photos. Google says the image should represent reality, so photos of your own place and work fit best. See how a service business can use them in our post on service area businesses and Google Business Profile.
Where to go from here
If you want a second opinion on the profile as a whole, we can help. See our Google Business Profile optimization service. Passieon is an independent agency and is not affiliated with Google.
Sources
- Business Profile Help: Add photos and videos to your Business Profile, read November 11, 2026.
Frequently asked questions
What file types can I upload?
Google says JPG or PNG for photos, between 10 KB and 5 MB.
What size should a photo be?
720 by 720 pixels is recommended. The minimum is 250 by 250.
How long can a video be?
Up to 30 seconds and 75 MB, at 720p or higher.
Can I use filters?
Google says photos should have no significant alterations or heavy filters, and that the image should represent reality.
Why does my photo say Pending?
Google says media stays Pending if the profile is not verified. Uploads can also take 24 to 48 hours to appear.
What happens to photos that break the rules?
Google marks media that violates its content policy as Not approved.
Want this done for your site? See what our Google Business Profile optimization page covers, or read the client results.
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