Google Business Profile holiday and special hours: how to set them
By Hamza Rivera, updated
Short answer: In your Business Profile, choose Edit profile, then Hours, and next to Special hours select Edit. Pick a date, set the hours or leave Closed checked, and save. Google says special hours work for up to 6 days in a row. For 7 days or more, or an unknown period, mark the business as temporarily closed.
Holiday hours are an easy thing to forget. Google's help page on special hours covers the steps and the limits.
If you want your profile kept accurate through the year, see our Google Business Profile optimization.
What special hours are
Special hours let you change your hours for a short period, such as a holiday or an event, without changing your regular hours. They can be used when you adjust your hours or stay closed for up to 6 days in a row. Google suggests confirming hours for official holidays even when they match your regular hours.
The steps
- Open your Business Profile, select Edit profile, then Hours.
- Next to Special hours, select Edit.
- Choose a date. Add a date or edit one you set earlier.
- Uncheck Closed and enter hours to open, or leave it checked to stay closed.
- Select Save.
Past midnight
A set of special hours cannot run longer than 24 hours. For an overnight schedule, Google says to split it into two sets, one ending at midnight and one starting at midnight the next day.
Bulk upload for many locations
If you manage several locations, you can fill in special hours in a spreadsheet and upload it. Use an x for an all-day closure.
What customers see
Special hours appear on Google only for the dates you set. For them to display, your business hours must be set to Open with main hours.
When to use something else
- Closed for 7 days or more, or for an unknown time: mark the business as Temporarily closed.
- Separate service times, such as delivery or senior hours: use More hours.
Keeping the rest accurate
Hours are one of several details that should match everywhere. Our post on local SEO for small business covers the others.
Where to go from here
If you would rather hand profile upkeep to someone, we can help. See our Google Business Profile optimization service. Passieon is an independent agency and is not affiliated with Google.
Sources
- Business Profile Help: How to set Special hours, read November 11, 2026.
- Business Profile Help: Edit your Business Profile, read November 11, 2026.
Frequently asked questions
How long can special hours last?
Google says special hours work for up to 6 days in a row.
What if I am closed for more than a week?
For 7 days or more, or an unknown period, Google says to mark the business as Temporarily closed.
Do I need to set hours when they match my regular hours?
Google suggests confirming hours for official holidays even when they match your regular hours.
How do I handle hours past midnight?
Split them into two sets, one ending at midnight and one starting at midnight the next day, because a set cannot exceed 24 hours.
Why are my special hours not showing?
Google says your business hours must be set to Open with main hours for special hours to display.
Where do delivery or senior hours go?
Google says to use More hours for separate service times.
Want this done for your site? See what our Google Business Profile optimization page covers, or read the client results.
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