Changing your address on Google Business Profile: what to expect
By Hamza Rivera, updated
Short answer: Open your Business Profile, choose Edit profile, change the address and save. Google says to enter a full, accurate address, that edits are reviewed before they go live, and that if you move after being verified you must verify again. If you do not meet customers there, you can hide the address.
A move is the moment a Business Profile is most likely to go stale, and the wrong address sends customers to the wrong place. Google's help page covers the address in a short section, and its guidelines cover what counts as a valid address.
If you are moving and want the profile and listings kept in step, see our Google Business Profile optimization.
The steps
- Sign in to the Google Account that manages the profile.
- Open your Business Profile and select Edit profile.
- Change the address and select Save.
Google says some businesses may need to verify the profile before they can change information.
What Google says about a move
Google says that if you move after your profile is verified, you must verify your business again. It also says it reviews changes before they go live, so the new address may not show at once. Google's page does not give a timeline, so we cannot give one either.
What counts as a valid address
- Google says to use a precise, accurate address, the actual real-world location of the business.
- P.O. boxes and mailboxes at remote locations are not acceptable.
- A suite or mailbox number goes on Address Line 2, with the physical street address on Line 1.
- Google says a virtual office is not eligible for a Business Profile, with an exception for one staffed during business hours when it is used for a service-area business.
If customers do not come to you
Google says a service-area business should hide its address from customers and set a service area instead. Our guide on service area businesses covers that setup.
A checklist for a move
- Change the address on the profile and expect to verify again.
- Update your website footer, contact page and any schema that carries the address.
- Update the other places that list you, so the address matches everywhere. Our local SEO checklist lists them.
- Keep hours accurate during the move, using special hours or a temporary closure if needed.
Where to go from here
If you are moving and want the profile, the site and the listings handled together, we can do that. See our Google Business Profile optimization service. Passieon is an independent agency and is not affiliated with Google.
Sources
- Business Profile Help: Edit your business information (address and pin location section), read November 11, 2026.
- Business Profile Help: Guidelines for representing your business on Google, read November 11, 2026.
Frequently asked questions
Do I have to verify again after moving?
Google says yes: if you move after your profile is verified, you must verify your business again.
How long until the new address shows?
Google says it reviews changes before they go live but gives no timeline on its help page.
Can I hide my address?
Yes, if you do not meet customers at the address. Google says service-area businesses should hide it and set a service area instead.
Can I use a P.O. box?
No. Google says P.O. boxes and mailboxes at remote locations are not acceptable.
Where does a suite number go?
On Address Line 2. The physical street address goes on Address Line 1.
What else should I update when I move?
Your website, schema and the other listings that carry the address, so they match the profile.
Want this done for your site? See what our Google Business Profile optimization page covers, or read the client results.
Read next
- Google Business Profile name rules: what you can and cannot put in the name Use your real-world name. Google says taglines, keywords, hours, phone numbers and location details do not belong in it. Examples from its guidelines.
- Someone else already manages your Google Business Profile: how to request access When a profile for your business already has an owner, Google says to request ownership. Here are the steps and the 3 day response window.
- Google Business Profile posts: types, how long they last and the rules Updates, offers and events, how to schedule them, and the 6 month archive rule. What Google says, and what it does not say about ranking.