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White label SEO reseller agreement and SOW generator
Free, no signup, runs in your browser, nothing is sent to a server.
Configure your agency name, fulfillment partner details, deliverable scope, client communication rules, and notice windows to generate a plain-English White Label SEO Reseller Agreement and Statement of Work (SOW), complete with a live protection score and downloadable Markdown or text output.
Written by Hamza Rivera. Last reviewed
Hamza works in SEO and GEO/AEO. He writes the Passieon guides and checklists and does the SEO work for the businesses Passieon serves.
Short answer: A white label SEO reseller agreement sets out the scope of fulfillment, non-disclosure and client non-solicitation rules, account ownership in the end client's name, and month-to-month termination notice between a lead agency and its fulfillment vendor. Use this browser-based builder to assemble a plain-English reseller agreement and statement of work with no server upload.
Looking for a fulfillment team that works month to month under your agency’s name? See our white label SEO service page, or compare options in our white label SEO company comparison.
Agency protection audit
100/100 protection score (5 of 5 safeguards active)
How the protection score and clauses work
The protection score awards 20 points for each of the five structural safeguards above (`5 safeguards × 20 points = 100 points`). When all five checkboxes are active, the agreement enforces ghost-brand confidentiality, primary account ownership in the end client’s name, written pre-publication sign-off, in-house execution without undisclosed subcontracting, and compliance with Google Search Essentials and US FTC guidelines. Unticking any safeguard deducts 20 points and prints a specific risk warning above the draft.
Worked example: In the default configuration for Apex Digital Studio LLC (Lead Agency) and White Label Search Partner (Provider) under Delaware law, all 6 monthly deliverables and all 5 safeguards are checked, yielding a 100/100 score with a 30-day per-site cancellation notice and a 24-month client non-solicitation tail.
Reference table: essential white label SEO clauses and primary sources
Every operational rule in the generator maps to an official platform policy or federal regulatory standard verified on November 9, 2026.
| Agreement section | Operational rule enforced | Primary policy or regulatory source (Read Nov 9, 2026) |
|---|---|---|
| Account and property ownership | End client retains Owner status on Google Business Profile, Search Console, and Analytics; Provider uses Manager or delegated access only. | Google Business Profile Third-Party Policies (support.google.com/business/answer/7353941) and Search Console User Permissions (support.google.com/webmasters/answer/7687615) |
| Link acquisition and spam compliance | Bans private blog networks (PBNs), automated link blasts, hacked-site injections, and doorway pages that risk manual actions on the client domain. | Google Search Essentials Spam Policies (developers.google.com/search/docs/essentials/spam-policies) |
| Review handling and endorsements | Forbids fake reviews, review gating, paid incentives for reviews, or unverified claims on client pages. | US FTC Endorsement Guides, 16 CFR Part 255 (ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255) and Google Maps Contributed Content Policy (support.google.com/contributionpolicy/answer/7400114) |
| Intellectual property and work product | All audits, copy, schema markup, and unbranded reports transfer to the Lead Agency and End Client upon payment, with no vendor lock-in. | US Copyright Office Circular 30, Works Made for Hire (copyright.gov/circs/circ30.pdf, 17 U.S.C. Section 101) |
| Per-site SOW termination | Allows the Lead Agency to cancel any individual client SOW on 15, 30, or 60 days written notice if an end client pauses or leaves. | Passieon White Label SEO Program Rules (/white-label-seo/) and SEO Contract Template |
Cite this tool: Passieon, "White Label SEO Reseller Agreement and SOW Generator," https://passieon.com/tools/white-label-seo-agreement-generator/ (last reviewed November 9, 2026).
Need a white label SEO audit for a client site?
Most agencies test our fulfillment with a single client audit before reselling ongoing monthly work. Read how our white label SEO program operates, compare providers in our white label SEO companies comparison, or review our beginner’s guide to white label local SEO.
Questions on white label SEO agreements
Who should own Google Search Console and Business Profile accounts in a white label SEO agreement?
The end client should always hold primary ownership of Google Search Console, Google Analytics, and Google Business Profile properties, granting manager or delegated access to the agency and fulfillment partner. Google Business Profile Help on third-party policies (Manage third-party policies, support.google.com/business/answer/7353941, read Nov 9, 2026) and Google Search Central user management documentation (support.google.com/webmasters/answer/7687615, read Nov 9, 2026) both emphasize that account owners control administrative permissions so a business is never locked out when switching providers.
What is the difference between a white label NDA clause and a non-solicitation clause?
A confidentiality or non-disclosure (NDA) clause prohibits the fulfillment vendor from revealing that it performs the backend work or disclosing the agency or end client’s proprietary data. A non-solicitation clause prohibits the fulfillment vendor from pitching, contracting with, or accepting direct business from the agency’s end clients during the engagement and for a defined post-termination window.
Why should a white label SEO statement of work prohibit paid link networks and automated review gating?
Google Search Essentials spam policies (developers.google.com/search/docs/essentials/spam-policies, read Nov 9, 2026) classify buying or selling links that pass ranking credit as link spam, and Google Maps Contributed Content Policy (support.google.com/contributionpolicy/answer/7400114, read Nov 9, 2026) prohibits incentivized reviews and discouraging negative reviews. In addition, the US Federal Trade Commission Endorsement Guides (16 CFR Part 255, ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255, read Nov 9, 2026) prohibit deceptive or undisclosed paid endorsements. Including an explicit compliance clause protects the agency’s brand and the end client’s domain.
Should a white label SEO reseller template lock each client site into an annual term?
Most agencies prefer a master agreement paired with month-to-month per-site statements of work that can be paused or ended with 30 days written notice. If an end client pauses its retainer with the agency, the agency is not left paying a multi-month vendor lock-in for a canceled site.
Does this generator store agency or client names on a server?
No. Every clause calculation, risk check, and document export runs locally in your browser with JavaScript. Nothing you type is transmitted or saved externally. This template is an operational starting point for scoping agency partnerships and is not formal legal advice.
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