Account ownership
Confirm that Search Console, Analytics and Business Profile access remain in your client’s name and are never locked to the vendor.
Buyer comparison
How to compare white label SEO companies
An agency outsourcing SEO puts its own brand on someone else’s technical, content and local search work. Compare providers on who owns the client accounts, who writes the deliverables and what your client actually sees.
Disclosure: Passieon publishes this page and is included as one option. The list is a starting point, with no paid placement or ranking.
Written by Hamza Rivera. Last reviewed
Hamza works in SEO and GEO/AEO. He writes the Passieon guides and checklists and does the SEO work for the businesses Passieon serves.
Short answer: Choose a white label SEO company by checking whether the fulfillment team works in-house, confirming that Search Console and Business Profile accounts stay in your client’s name, and reviewing a sample unbranded report before committing.
What to compare before you choose
Fulfillment depth
Ask whether audits, technical fixes and content are produced by the vendor’s own staff or passed to another layer of subcontractors.
Branded reporting
Check whether monthly reports pull directly from the client’s own Search Console and carry your agency logo without vendor watermarks.
Options worth comparing
These summaries come from each provider's own public pages, read November 9, 2026. They describe stated services, not independently verified results. The list is selective and unranked.
Agency fulfillment platform
SEOReseller
SEOReseller describes white label SEO alongside PPC, web design and content fulfillment for digital agencies. Its public pages highlight unbranded reporting, agency dashboard software and pre-sales pitch support. Ask how campaign tasks are assigned for complex sites and what your account manager can customize.
High-volume SMB reseller
Boostability
Boostability focuses on scalable white label local and organic SEO for small business accounts, tracked through its LaunchPad partner platform. It may suit web hosts, directories and agencies managing many small local retainers. Ask how technical changes and custom content are handled outside standard task workflows.
Ecommerce white label specialist
1Digital Agency
1Digital Agency focuses on white label ecommerce SEO and development across Shopify Plus, BigCommerce, Magento and WooCommerce under non-disclosure agreements. It is worth considering when your agency lands an online store or platform migration. Ask how local service accounts are handled if your roster is mixed.
Independent white label partner
Passieon
Passieon delivers white label SEO audits, local search, technical fixes and content under your agency’s brand, running month to month per client site. We publish this comparison, so evaluate us with the same test: start with a single client audit and judge the depth of our written findings against every other vendor.
How to make the shortlist useful
Start by sending one real client website to each finalist and asking how they would scope the first month. A dependable partner will point out specific indexing, page and local profile issues before asking for a retainer.
Read more about white label seo, or book a call to review your site and market.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply by email.