Buyer comparison
How to compare SEO companies for home builders
Seven companies that sell SEO or marketing to home builders and contractors, side by side. Every fact comes from the company's own site, read on the date shown.
Written by Hamza Rivera. Last reviewed
Hamza works in SEO and GEO/AEO. He writes the Passieon guides and checklists and does the SEO work for the businesses Passieon serves.
Short answer: Passieon suits a home builder who wants a new website and SEO built together, month to month. Blacksmith Agency, Blue Corona, Builder Funnel, Hook Agency, InBound Blogging and Netpeak each suit a different kind of builder, and the table shows which.
- Passieon builds the site and the SEO together, with month-to-month terms and full ownership for you.
- Builder Funnel says it works only with remodelers and custom home builders. Hook Agency works only with contractors.
- Compare them on the same four things: services, pricing model, contract and reporting.
- Ask every provider for a named builder you can call.
The 7 providers side by side
Passieon first, then the others in alphabetical order. Scroll sideways on a phone.
| Provider | Best for | Services | Pricing model as published | Notable |
|---|---|---|---|---|
| Passieon passieon.com | Home builders that want a new website and SEO built together | Website build, local SEO, community and floor plan pages, Business Profile and review upkeep, Search Console reporting | Month to month, scoped on a call | You own the site, profiles and content. Reports come from your own accounts. |
| Blacksmith Agency blacksmith.agency | Home improvement and builder companies that want SEO with paid search | Local SEO, technical SEO, SEO content optimization, PPC management | Contact for a proposal | Lists a Phoenix, Arizona address. Says it serves hundreds of niche industries. |
| Blue Corona bluecorona.com | Builders and architects who want a plan with monthly reporting | Competitor analysis, website optimization, new content, local citations, monthly reporting | Monthly engagement, price on request | States clients are not locked into long-term contracts. Office in Gaithersburg, Maryland. |
| Builder Funnel builderfunnel.com | Custom home builders and remodelers who want a specialist | Digital marketing and website design for remodelers and custom home builders | Contact for a quote | Says it works only with remodelers and custom home builders. Shows a custom home builder case study for H&H Builds in Sacramento. |
| Hook Agency hookagency.com | Growth-stage contractor and builder businesses | SEO, content, link building, technical SEO, Google Ads, website design, Local Services Ads, Google Maps SEO, monthly reporting | Ongoing monthly engagement, pricing on a separate page | Works only with contractors. Has a remodeling SEO page on its site. |
| InBound Blogging inboundblogging.com | Remodelers and builders who prefer a plan-based monthly service | Technical SEO, local SEO, service page optimization, content strategy | Three monthly plans listed | Every plan includes monthly reporting and a dedicated point of contact. |
| Netpeak netpeak.us | Home builders who want community and floor plan page work with paid ads | SEO, local SEO and Business Profile, community and floor plan page optimization, sold-out page redirects, content, link building, PPC and social ads | Custom proposal after a discovery call | States 18+ years of experience and 100+ home builder SEO projects. Office in Dover, Delaware. |
Hiring an SEO company is like hiring a general contractor. The brochure shows finished houses. You want to see the plans and visit a site that is still under construction.
A builder asked why his website had no floor plans. The agency said the floor plans were in phase two.
1. Passieon: who it suits
A home builder that wants a new site and SEO from one team, with a page for each community and each floor plan.
What we do
- A website with a page for each community and floor plan
- Service area pages tied to real details
- Business Profile and review upkeep
- Reports taken from your own Search Console and analytics
Terms
Month to month. You own the site, the profiles and the content.
How we chose
- Only public information. Each fact comes from the company's own website, read on the date above. We did not contact any of them.
- Named in the trade. Each company names home building work on its own site, as a service page, a case study or both.
- Same columns for everyone. Best for, services, pricing model and notable points, taken from the same kinds of page for every company.
- Order. Passieon is first because we wrote this page. The others follow in alphabetical order.
Who should pick which
| If you are | Look first at |
|---|---|
| You need a new website and SEO in one month-to-month plan | Passieon |
| You want SEO with paid search from a Phoenix agency | Blacksmith Agency |
| You want a plan with monthly reporting and no long-term contract | Blue Corona |
| You want a specialist for custom builders and remodelers | Builder Funnel |
| You are a growth-stage contractor who wants ads and SEO together | Hook Agency |
| You want fixed monthly plans with a named contact | InBound Blogging |
| You want community and floor plan page work | Netpeak |
Four questions to ask every one of them
- Which customer in my trade can I call, and what did you change for them?
- What is the monthly fee, and what is not included?
- What is the notice to cancel, and who owns the site and profiles?
- What does the report show, and how often do I get it?
Ask each company how it handles community pages, floor plans and sold-out homes, because those change every month.
Sources
Each fact comes from the company's own public site, read on November 12, 2026: blacksmith.agency, bluecorona.com, builderfunnel.com, hookagency.com, inboundblogging.com, netpeak.us.
Related guides
Questions buyers ask
How were these companies chosen?
We looked for companies that name home building work on their own site, and kept the ones with enough public detail to compare.
Did you contact the companies?
No. Every fact comes from each company's public site, read on November 12, 2026.
Why is Passieon listed first?
We wrote the page, and say so. The others follow in alphabetical order.
Can this page change?
Yes. If a company updates its site, we update the row.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply by email.