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How to compare SEO companies for remodelers

Homeowners planning a kitchen, bathroom, basement or whole-home remodel spend weeks comparing portfolios, scope and local reputation before asking for an estimate. Compare remodeling SEO agencies on how they turn completed projects and service pages into qualified design-build or remodeling inquiries.

Disclosure: Passieon publishes this page and is included as one option. The list is a starting point, with no paid placement or ranking.

Written by Hamza Rivera. Last reviewed

Hamza works in SEO and GEO/AEO. He writes the Passieon guides and checklists and does the SEO work for the businesses Passieon serves.

Short answer: Choose an SEO company for remodelers by checking whether it builds separate pages for kitchens, bathrooms, additions and basements, turns project galleries into indexable local pages, and tracks design-consultation requests.

What to compare before you choose

Room and project pages

Ask whether kitchen remodeling, bathroom remodeling, home additions, basements and whole-home renovations each get a dedicated page rather than one services list.

Project portfolio SEO

Check how the agency uses completed project photos, neighborhood context and scope descriptions so galleries rank and convert homeowners.

Site ownership and tracking

Confirm that you own your domain, website and Search Console, and ask how consultation requests are separated from handyman inquiries.

Options worth comparing

These summaries come from each provider's own public pages, read November 9, 2026. They describe stated services, not independently verified results. The list is selective and unranked.

Remodeler and custom builder inbound agency

Builder Funnel

Builder Funnel specializes in marketing for remodelers, design-build firms and custom home builders. Its public pages focus on inbound content, remodeling SEO, website design and automated lead nurturing for longer homeowner planning cycles. Ask which room and cost-guide pages it proposes first and how CRM handoffs are structured.

Home services SEO and web design

Hook Agency

Hook Agency works with residential contractors on custom websites, local SEO, content and paid search. Its contractor material emphasizes strong project presentation, local service pages and full contractor ownership of the website. Ask how kitchen, bath and addition pages would be structured for your target suburbs.

Full-service home services platform

Scorpion

Scorpion provides websites, SEO, paid search, reputation management and lead software for home service and remodeling businesses. It can fit larger remodeling teams that want ads, website management and reporting in one platform. Ask for the standalone organic SEO deliverables and website portability terms before committing.

Independent SEO agency

Passieon

Passieon provides SEO for remodelers, building dedicated kitchen, bath, addition and town pages, organizing project galleries for search and managing Google Business Profile visibility. We publish this comparison, so weigh our written 90-day scope, month-to-month terms and direct Search Console reporting against the remodeling specialists above.

How to make the shortlist useful

Share your highest-margin project types, your minimum job scope and the suburbs you want more work in. Pick the agency that shows how its pages will attract full-project homeowners and filter out small repair calls.

Read more about seo for remodelers, or book a call to review your site and market.

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