Landscaper marketing on Google: what to set up first
By Hamza Rivera, updated
Short answer: A landscaper should set up three things on Google, in this order: a verified Google Business Profile with a service area and an accurate category, a website with a separate page for each service such as lawn care or hardscaping, and photos of real jobs with short descriptive alt text. Google says local ranking cannot be bought and that helpful, people-first content is what its guidance asks for.
Landscaping is a visual, seasonal trade, and customers want to see the work before they call. This is the order we would set things up in for a landscaping company that wants to be found on Google.
For how we handle this for landscaping companies, see SEO for landscapers.
1. The Google Business Profile
Verify the profile first. Use the real business name with no added keywords, pick the category that describes the core business, list the complete set of services you offer and set the service area where the crew drives. Google says the area should not extend farther than about 2 hours of driving from the base. If you close in winter, Google says to mark the profile temporarily closed during the off-season and restore regular hours when you reopen. See how to set up a service area business.
2. A page for each service
Lawn maintenance, patios, retaining walls and planting are different searches. Give each one its own page with real detail: what the work involves, how a job runs and which areas you cover. Google's SEO starter guide says content should be helpful, reliable and people-first, and that page titles should be unique, clear and concise. Pages that repeat each other with a different town name add little.
3. Photos of real work
Photos of finished jobs show customers what you do. On the website, Google says to use sharp, clear images placed near relevant text, and to give each image short, descriptive alt text that explains how it relates to the page. Use your own photos, not stock images of someone else's yard.
4. Links and findability
Google says most new pages are found through links from pages it already knows. Link to each service page from your home page and from related pages. Submit a sitemap in Search Console if you have one. Our post on how long a new page takes to appear in Google explains the wait.
5. Reviews
Ask every customer, offer nothing for a review and reply to each one. See how to get Google reviews without breaking the policy.
What not to expect
Nobody can promise a position or a number of jobs. Results depend on the area and the competition. The aim is a complete profile, useful pages and honest photos.
Where to go from here
For help with a landscaping company's profile and site, see SEO for landscapers. Passieon is an independent agency and is not affiliated with Google.
Sources
- Google Business Profile Help: Guidelines for representing your business on Google, read November 10, 2026.
- Google Business Profile Help: Tips for local results on Google, read November 10, 2026.
- Google Search Central: SEO Starter Guide, read November 10, 2026.
Frequently asked questions
What should a landscaper set up on Google first?
A verified Google Business Profile with an accurate category and a service area, then a website with a page for each service, then photos of real jobs.
What if I close for the winter?
Google says to mark the profile temporarily closed during the off-season and restore regular hours when you reopen.
Do I need a page for each service?
A separate page for each main service gives customers and Google more to match, if each page has real details and is not a copy of another.
How should I label photos on my website?
Use sharp, clear images near relevant text, with short descriptive alt text that explains how the image relates to the page.
How does Google find new pages on my site?
Google says most new pages are found through links from pages it already knows, so link new pages from your home page and related pages.
Can I pay for a better map ranking?
No. Google states there is no way to request or pay for a better local ranking.
Want this done for your site? See what our SEO for landscapers page covers, or read the client results.
Read next
- Insurance agency SEO: how to get found on Google How an independent insurance agency gets found on Google: Google Business Profile per office, coverage and city pages, compliance, reviews and tracking.
- How to submit a sitemap to Google, step by step Where the sitemap should live, what to put in it, and how to submit it in Search Console. Plus what Google says submitting does and does not do.
- Google Business Profile tips for HVAC companies HVAC companies get calls at odd hours and in seasons. Here is how to set hours, special hours, the name and the category on a Google profile within Google's rules.