Keyword research focuses on identifying high-intent property search terms that buyers, sellers, landlords, and investors actively use when searching online. These keywords are selected based on relevance, search demand, competition level, and, most importantly, user intent. The objective is to target searches that indicate a strong likelihood of someone needing real estate services, whether they are looking to buy, sell, rent, or invest in property.

Once identified, keywords are mapped strategically across your website based on intent and location. Informational keywords support blog and resource content, helping to capture early-stage research searches, while commercial and transactional keywords are assigned to service pages, location pages, and property-focused content. This ensures every page is aligned with clear search intent, improves local and organic rankings, and increases the likelihood of converting visitors into qualified enquiries.

In parallel, we refine your target service areas to ensure your website captures demand from the locations that matter most. This allows you to attract buyers, sellers, and investors who are actively searching for real estate services within your key markets, rather than generating unfocused or low-quality traffic.